Before we indulge in pre-event social media marketing tactics, let’s establish the requirement of an event hashtag in the social sphere today. To ensure a global reach & wide-appeal, great user-engagement & leveraged traction for event marketing campaigns and activities, it is essential to launch your unique hashtag.
Before you begin using social media marketing tactics, derive the event hashtag, the uses of which are manifold and we shall discuss the same in the article.
Here are our 3 levels of social media marketing for your event marketing and the best practices you can do at all 3 levels, to gain the best of traction for your event-
1. Reveal Speak Line-Ups and Guest List Creatively
Research tells that pre-event excitement accounts for 14 percent of the total social media marketing buzz of events. Here, to tap on the same, creative graphics can be used to increase content consumption and encourage social sharing. The countdown approach until the event day can be done by organizers and sponsors to generate heavy pre-event buzz.
Pre-event social media marketing for your event can also include sharing creatively designed speaker line-up & guest list to increase excitement. It can be done in a special way, like announcing 1-5 speakers per day or by dropping hints like speaker attributes, key details about the speaker etc.
2. Share Teaser Videos
As video content reigns, teaser videos become an exciting social media marketing strategy to gauge in pre-event buzz. They attract audience interest, boost retention and encourage heavy audience attendance for event.
Teaser videos can be uploaded to YouTube and shorter versions can be designed for Twitter & Instagram. Such videos can also be easily shared on Facebook and event website along with the event hashtag.
3. Share BTS Much Ahead To The Events’ Kick-start
BTS, short for behind the scenes, is the key to let your audience be pumped for seeing what’s happening before the real stage is set. This social media marketing tactic helps in maintaining a great level of authenticity too, by allowing your customers to take a peek into what goes into pre-event administration.
BTS pictures & videos boost social conversation & engagement. Methods like sharing pictures of printing of event passes or designing of event merchandise & apparel is very engrossing and such content is consumed actively by audience. Make your audience feel like insiders with BTS. These brief glimpses help to establish a personal connection between the brand & customer.
Why The #Hashtag Aggregator
Keeping all these in mind, you must remember to promote the hashtag conceived earlier in all social media videos & creatives & in every possible social post to familiarize the audience & leverage its usage by the time the event D day arrives.
Using a hashtag here is beneficial as a hashtag is a search functionality where searching it on the web gives search results displaying all social media posts from multiple social channels together. A social aggregator tools like hashtag aggregator works on the same principle and it allows event organizers to install a social media wall and display hashtag aggregated content by virtue of this.
1. Schedule Social Content
Events are an incredibly busy affair. Unless you have a dedicated social media marketing department catered specially for curating & posting tweets, Facebook & Instagram posts on time, and other event engagement activities too, it’s recommended to schedule your social content absolutely.
Generic content topics such as about the event & brand, its product/services, upcoming contests & campaigns, deadlines for entry into contests or giveaways can be scheduled ahead of time to save time for on-site event duties.
2. Obtain Video Testimonials
Video testimonials taken at event location are a confirmation of testimonial authenticity. These are a great way to absorb user-attention & harness the power of video content for social media.
If there is an event attendee who is a fan of your brand & event, then request him to provide you with a quick video testimonial that you use for social promotions. Ask them a question or two as this keeps them focused to share the excitement about the event. A one or two-minute video clip does wonder as video testimonial content. It can be shared on YouTube, Twitter, Facebook, Instagram & your website.
3. Live stream Your Event
One of the fastest growing internet rages is the live streaming of event content. This is both to the benefit of your physical & virtual audience. Give people who couldn’t attend the event a chance to be involved & take away valuable insights. They’ll remember this experience. Also, archived live streaming videos can be used for sharing on social channels & embedding on brand website.
1. Lead Follow-Up
After winding up from the event, you must go over the list of visitors that connected with you at your event (both in person & on social media). This is to capitalize on these potential leads & establish a more personal connection with them for the long run. You can connect with them on any social channel & like their page. Here you want to make a genuine connection and not add them for the sake of adding them to your CRM database.
2. Request For Feedback
Collect feedback from event attendees, critics and social media fans. Share the positive feedback and consider the negative feedback as constructive criticism. Respond by thanking critics for their feedback, & take the same into account when planning your next event.
You could share a post-event survey as a social media marketing strategy with your followers to collect event feedback and to know how to make your next event even better. Be open to the feedback & put it to good use by making the changes in next event. This will ensure that your audience is even more excited to buy tickets for next time.
3. Gratitude Emails
Do not forget to send out emails thanking everyone who visited the event and for those too who couldn’t attend but wanted to. You can share live streaming video links, video testimonials and event blog link in the email too for further engagement.
The hashtag generated for the brand or event can be successfully used for installing a social wall during the event. This Social wall will display all branded & customer-generated content derived from the hashtag. It becomes an engrossing feature at the event & keeps people updated in real-time and promotes more social sharing.
Don’t Forget To Give a Quick Read To Our Compilation of Best Event Management Tools for 2019-20