Ideas & Benefits Of Restaurant Digital Signage for Better Customer Experience
With ever-evolving technology, Restaurant Digital Signage is setting new standards in the industry. From placing orders to overall customer experience, digital signage for restaurant help managers to make the best use of resources.
Digital signages in restaurants have already proved to calm down hangries (hungry customers getting angry) by displaying TV shows & other entertaining content, that keeps customers engaged till their order arrives.
However, there is much more you can do with your restaurant digital signage. Installing digital signages will help restaurants to:
- Reach customers
- Provide instant information
- Save time for both (customers & staff)
- Authentic advertisement, etc.
With the right placement and strategy, digital signage will help you discover exceptional marketing benefits and stand out from competitors in the marketplace. So without further ado, embark your restaurant digital signage with the best and results driven ideas to retrieve desired results with an ideal return on investment.
7 Creative Ideas For Restaurant Digital Signage
#1 Digital Menu Boards
30% of customers influence the digital menus at eateries. Digital signage can make a great deal of effort to convert paper menu cards into digital menu boards. You can display all your food items by framing a digital menu list with their respective price on a digital signage screen.
This will quicken the ordering process as your customers can directly order from the display list, which also reduces the hassle of staff members to take food orders individually.
Moreover, apart from digital menu boards, you can also update sold out & limited available food items on digital signage screen in real-time.
#2 Interactive Waiting Room Screens
Waiting rooms are always annoying, even if you are in your favorite restaurant, from placing to receiving an order, customers get overwhelmed waiting for long hours.
Installing digital signage screens in the waiting room or dining area can help customers to divert their attention by engaging them on a digital screen. Latest music albums, live sports telecasts, TV shows, movies, etc., will keep your customers entertained and distracted until their order arrives.
#3 Upselling Products & Food Items
Rather than pushing your customers to try new food items, buy new products or subscribe for loyalty programs, digital signage can do it for you authentically. Showcase exotic meals, mouthwatering desserts, or delicacies that will entice customers to place more orders at the last bite of their meals.
Moreover, using appealing visuals and creative images, you can even attract your customers to buy products that are other than food items like antiques or handmade crafts, etc., which will increase customer experience as well as adds-up to the revenue of your restaurant.
#4 Display Discount Offers & Deals
Let your customers know about the offers and deals you have brought for them. When a discount offer flashes on the screen, it will easily grab attention and encourage your customers to place more orders.
Digital signage can be used to display combo offers, which might be the best deals for a family or group of friends to place an order.
#5 Social Media Walls
Other than TV shows, a displaying social media wall can be another tool to entertain and engage your customers. Social media walls with attention grabbing food images, will increase the appetite of your customers.
Instagram, Facebook, Pinterest, YouTube, Snapchat, etc. are great sources to collect food images. With Taggbox Display, you can easily collect, curate, customize, and display social media walls that will include posts with hashtags, mentions, tags, URLs, etc. depending on the channel you choose. Let your customers mouthwatering with the luscious social media wall on your restaurant’s digital signage.
#6 Reviews & Ratings
Digital signage in restaurants can be used to display reviews & ratings shared by past customers. Enlighten your customers as they enter the restaurant with 2X power of customers reviews on a digital signage screen.
You can also collect user-generated content from social media platforms and display on a digital signage screen which will improve your customer interaction with digital signage.
#7 Display Latest Order Images
Let your customers know what other people are ordering by displaying the latest order on your restaurant’s digital signage screen.
Many people have experienced that they want to order the same dish the other person ordered, but they don’t know the dish’s name, and it is embarrassing for them to ask it from the other person. Displaying the latest orders with visuals might help your customers and let them also know about the wide range of dishes.
Some Amazing Benefits Of Using Restaurant Digital Signage
#1 Eliminate Printing Cost
Almost every restaurant faces challenges with printing their paper menu cards or posters or restaurant cards every time a new dish is added, offers, discounts & deals, or anything introduced by the restaurant.
For such reasons, restaurants have to pay lots of money in printing every year. Using digital signage is a cost-effective, long-term investment, high ROI, and reduces the hassle of printing every time you update the menu list.
#2 Customize Menu Anytime & Anywhere
One best part of using digital signage for restaurant is that you can easily update or make changes in the digital menu list from anywhere at any time. You can create a content playlist for your digital signage in advance and schedule the time accordingly.
With the help of tools like Taggbox Display, you will get a full-fledged digital signage content studio, that allows you to remotely create, collect, and manage the digital signage content to updates in digital menu from any place and time.
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Create Engaging Content for the Digital Signage with Taggbox Display
#3 Keep Customer Engaged & Entertained
On average, people spend 13 hours a day on digital screens. This means people are more friendly with observing information through digital screens instead of plain papers or posters.
Displaying content on digital signage, will enhance the customers engagement which also improves the overall experience of your customers with your restaurant. Moreover, it will also increase your customer relationship in the long run.
#4 Attract Customers Attention
Digital Signage screens are catchy, and they easily attract the attention of people around them. However, in an ever-growing digital world, anything that is plain and subtle will not be effective enough to generate interest in people.
Digital signages smoothly grab the attention of people and keep them engaged on the screen without any force. It helps grow your customers’ interaction with promotional content by grabbing their attention on a digital signage screen in no time.
#5 Increase Number Of Orders
Digital menu boards will make it easy for your customers to select the dish and place an order with speed, unlike the paper menu card where they first check the menu in small fonts and then place their order.
Moreover, when your customers see a menu list on digital signage with their visuals, it will captivate them and enforce foodies to place more orders.
#6 Reduce Long Queue
You might say thank you for this! Yes, with restaurant digital signage, restaurants can get free from the headache of managing long queues and handling hundreds of customers at a time.
Digital signage for Restaurant will provide instant solutions to your customer’s queries directly through the screen relating to price, dish name, discounts offers, deals, etc. Just after applying a digital signage screen in your restaurant, you can see the long queue will vanish all of a sudden in a more manageable manner.
#7 Boost Brand Social Proof
Developing a relationship is all you need to retain customers and build a secure place in the market for the future. Displaying user-generated content, reviews, hashtag & mentions on social media posts or blog posts from food bloggers will boost solid social evidence of your restaurant and a trustworthy image in your customer.
Also, it will have a reciprocal effect, when people see social posts, reviews, UGC, etc., on digital signage, it motivates them to create such content for your restaurant.
Create a Social Media Wall for Restaurant Digital Signage
A Restaurant Digital Signage All You Need
Like burger & fries, restaurant & digital signage is a great combination for your restaurant. Digital signage for restaurants can be used for multiple purposes like marketing, improving customer experience, leveraging upsells, etc.
Now more than ever, the restaurant industry is facing tough challenges. After Covid pandemic, people are not allowed to gather and stand in groups together. Your post pandemic marketing strategy for restaurants must include digital signages. It is the best time for restaurants to look for better ways to improve infrastructure where their customers and staff members; all stay safe while living a normal life.
Hence, restaurant digital signage is what you need for a better customer experience with a good return on investment.
If you have any questions regarding how to implement or manage your restaurant’s digital signage, then we are just one click away.
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