If you are wondering about the need or benefits of social media aggregator, then give this blog 5 minutes and you’ll be convinced.
Social media is a prominent platform for networking and interactions. There are almost 4 billion active social media users worldwide and that is half of the world’s population.
This is not it. We have more to add.
The way these social media platforms are evolving and bringing in new features, functionalities, and attributes; it won’t be a surprise if the users keep on rising abundantly.
These are not merely numbers but an insight into the yet obscure potential of various social media networks.
The question is, as a business or a brand, are you making the most out of it?
Social media serves endless purposes for all scales of businesses and brands around the world. Some are successful in reaping benefits and some miss out heavily.
We have introduced here a solution i.e. Social media aggregator that can redefine how you can benefit from social media platforms. So, let’s get started with it.
What is a Social Media Aggregator?
“The process of collecting, curating, and repurposing content from various social media platforms and presenting it in a single or multiple feeds on channels like websites, digital screens, signages, etc.”
In simple terms, social media aggregators help you to collect the social media content, customize it, and publish it as social media feeds.
But why would you collect and publish social media content anywhere else?
The reason is quite outright that content is the essence of social media that helps in attracting audiences to the brands, engages them, excites them, provides information, and even drives social shopping & revenue.
So, why restrict these benefits to just social media platforms, social media aggregator help you go beyond these platforms and leverage these benefits & much more through other marketing channels.
Benefits of Using Social Media Aggregator
1). Time and Cost Efficient:
Marketing is a profile that holds a major portion of our businesses’ investment budget. However, the ROI in most of the cases is not that significant.
Social media aggregators provide you with the perfect solution to generate maximum benefits from your marketing efforts and that too with minimum investments.
You don’t have to invest time in separate content creation for different channels as you can easily curate existing social content.
A content aggregator also reduces all the efforts that are otherwise to be put into data analyzing, demonstrating information, and creating engaging content. Hence, it benefits in saving a lot of time and money.
Its impact and result are far-reaching, covering various dimensions of social media marketing.
2. User-Generated Content Builds Trust & Authenticity
More than 50% of customers trust UGC as compared to any other type of advertising. Over 90% of the customers trust recommendations and reviews from other users/peers while making online purchases.
The facts show how important UGC is for the brands and social media aggregators are the perfect tool to find and curate the valuable user-generated content from social media.
Social media is a hub of users generated content as many users share content around brands and their offerings on social profiles.
User-Generated Content is equal to Brand Loyalty. So, use the voice of people to tell your story for you. Any form of content like pictures, videos, text, testimonials, or audio which has been posted on social media platforms by unpaid contributors.
These contributors can be fans of the brand or the constant users. In short, UGC is the content promoted by the unpaid contributors and not the brand itself. Brands who leverage user-generated content are most likely to increase their brand loyalty.
3. Generate Audience Engagement:
Audience engagement through social media aggregation tools is the most effective way to interact with your audience. It also alleviates connect between the audience and the brand.
For instance, tools like the Instagram wall and Twitter wall from social media aggregators are highly efficient in regulating on-site engagement during events and exhibitions or real-time engagement on websites.
These walls kindle an urge among your audience of being featured on a big screen at an event.
It makes users post live updates of your event, brand hashtag campaigns, hashtags, etc. on their social media. These posts are then shown live on the screen or website feed which is displaying the aggregated content.
Also Read – How to Choose Best Social Media Aggregator
4. Curate Creative Content:
If Social media aggregator tools are used wisely, the impact of the curated content can be impeccable.
Social media has billions of users who post content daily so the diversity, quality, and uniqueness of the content is extremely amazing.
Therefore, social media aggregators give you the power to select and curate the best content from this diverse hub that is relevant to your brand and can bring the best results.
You can choose what type of content like images, videos, texts, etc, you can decide from where you want the content like europe, US, etc. or you can choose the latest or old posts as well.
To get more relevant and powerful content, Two things that work here are, appropriate hashtags and interactive campaigns. A combination of an interactive campaign and opportune hashtag will make your followers participate and generate best content for your brand.
5. Amplify Your Social Media Reach & Brand Awareness
Social media aggregator is an incredible tool to create an influential presence over social media networks through different channels.
When you will bring this social media content into your feeds and display it across different marketing channels like websites, email campaigns, events, signages, etc. you will get the opportunity to showcase your social content.
Having engaging and interesting social media feeds will help you redirect a great amount of traffic to your social profiles leading to building more following, grow reach, enhance brand awareness, and build a strong social community.
This will be immensely beneficial in your future social media and other marketing campaigns with more engagement and more possibilities for conversions.
6. Discover And Create Social Media Trends:
Amidst the competition prevailing in the market, every brand needs to be aware of various trends occurring in its surroundings. A social network aggregator can be of help in this context too.
With the use of the tool, you can keep an eye on trending brands/ campaigns. Analyzing these trends closely can help you determine various success factors for a social media campaign and implement them to create a new trend.
Social media aggregation of valuable and engaging social content and user generated content can open the doors to unique result-driven multichannel marketing campaigns.
Given the minimal cost and immense benefits, social media aggregator is the right investment to build and grow your marketing footprint across a wider audience and drive profitable results.