Top 11 Food Influencers Worth Binge-Watching in 2024

While researching for top food influencers from around the world, I came across these top 11 culinary legends who are very good at their job and will be perfect for your next Influencer collaboration! After binge-watching their delicious videos while trying not to lick the screen, I’ve picked out the cream of the crop for […]

9 minute read

Influencer Collaboration: A Complete Guide

It’s just an Instagram post; what’s the fuss all about?” Well, it happens to be Kim Kardashian’s Instagram post, and she boasts a whopping 364 million followers. Remarkably, more than 2 million people liked this post where her son was spotted enjoying PRIME drink by KSI and Logan Paul. And here’s the kicker—this influencer actually […]

3 minute read

The Rise of Phygital Marketing: Bridging the Physical and Digital Worlds

In a world where brands are fighting between physical and digital marketing and storming their brain with strategies, I have got something for you that will serve you with the best of both worlds and will ensure a boosted return for all your marketing efforts.  Let me introduce you to “Phygital Marketing, your missing step […]

13 minute read

The Power of Influencer-Generated Content: A Marketer’s Guide

You’re actually munching on influencer-generated content (IGC) every day, just like those chips you can’t put down. Yep, all that scrolling on Instagram? Those influencers are out there, doing their best to Jedi mind-trick you into buying stuff. If you’re a savvy shopper, get ready to be entertained by what you’re about to learn.  And […]

9 minute read

Influencer Pricing: What to Pay in 2024

Welcome to the world of influencer marketing, where connections are currency and authenticity rules the digital realm.  This report delves into the fascinating concept of influencer pricing – the beating heart of Influencer collaborations that drive brands and trends forward.  First things first, let’s paint a clear picture: What exactly is influencer pricing? Why does […]

3 minute read

KOLs vs. Influencers: Understanding the Differences and Impact

In an era where content is traveling with the speed of light, ensuring that your brand’s message reaches it right audience requires the help of digital superheroes, also known as Key Opinion Leaders (KOLs) or Influencers. Finding the right fit for yourself and your audience is very important as a brand.  Brands are going crazy […]

10 minute read

TikTok Influencer Marketing for Your Brand in 2024

What if I told you I have TikTok Influencer Marketing’s best-kept secret? I definitely won’t be lying because I, just like you, spend my whole day scrolling through my “For You” page but not just laughing at the funny ones.  I have observed patterns, understood the algorithm, and have spoken with a few industry experts […]

9 minute read

Deinfluencing: The Trend That Will Save Your Wallet

Are you tired of feeling like your hard-earned money is slipping away with every irresistible deal and trendy product that catches your eye? I know I am! In today’s world of constant ads and social media influencers, it’s easy to get caught up in the frenzy of consumerism. You know how it goes – you’re […]

9 minute read

How To Create An Influencer Media Kit: The Ultimate Guide

Your resume helps recruiters see you as the ideal candidate for a job. Similarly, content creators’ influencer media kit is a resume for brands and collaborators to assess their partnership suitability. It is basically a portfolio influencers share with brands to showcase their skills and worth. If you are wondering how to create one, let […]

13 minute read