Digital Marketing is no longer an unexplored term for anyone in the field now. It has been thriving and growing for a long time now. But what still remains a mystery for all is a sure shot experimented formula for a successful digital marketing strategy. Well! There is none. Reason being the constantly evolving and flamboyant nature of the field. So here we are, providing light on some of the digital marketing tips which you should know for 2024
Running a digital marketing campaign can be resilient. There might be no magical recipe for creating a successful digital marketing campaign but there are some “MUST DO” and “NEVER EVER DO THAT” things that must be kept in mind while laying the groundworks for a digital marketing campaign. Let’s delve into.
Digital Marketing Tips, Some Do’s and a Few Don’ts for 2024
#1 Do Know Where Your Tribe Belongs
First things first. Before you start your campaign you need to figure out whom do you want to market your brand to and where do you wanna do it. You just don’t go around marketing your product to anyone and anywhere. For example, if your product is a WordPress plugin, you must position your plugin as per your target customer base. Understanding your audience and selecting the appropriate channels for your marketing efforts is crucial for success.
First and foremost, figure out your target audience. Who wants what you have to offer? Sales are made where demand resides. Thoroughly research the locations, demographics, surroundings, which social media platform users are most active on, other interests, etc., about your target audience. This will enable you to understand them better and strengthen your pitch, hence escalating the probability of sales conversions.
Once you have figured out your target audience, now you need to figure out the platforms where and how you will market your product. Is it on social networks like Instagram or Facebook where you will reach your target audience? If yes, then which one? Or is it on a Social Wall at an event where you want to build your brand image Or it may be a Digital Signage Screen displaying user-generated content doing your marketing for you and enhancing the trust factor at the same time.
Must Read: 7 Inspiring Examples of User Generated Content Marketing Campaigns
#2 Don’t Enter The Battle Without An Armor
Digital is constantly changing the face of marketing. Armor yourself with a solid digital marketing strategy. Your marketing strategy must be built with your target customers in mind. A sound Content Management System makes the whole process seamless.
Expand your presence on Social Media and manage your Analytics. This will provide you with insight into your campaign’s performance. You can set specific goals and use Analytics to better understand current marketing trends and achieve them.
Besides having a strong SEO backing, a marketer must have a solid online marketing plan, too. To expand the roots of your online presence, getting referral traffic and managing local listings helps a great way ahead. Don’t start ignoring the SEO Updates as soon you reach the top of the listing. Once you reach the peak of listing, don’t start disregarding SEO updates. It needs to be managed regularly.
One major practice is to constantly build high-quality backlinks to improve your SEO performance. Using a free backlink checker tool, you can identify which websites are linking to your pages and analyze your competitors’ backlink profiles. This will help you target similar sources and boost your website’s authority.
SEO can be overwhelming, so it helps to focus on the most critical aspects: optimizing your content, keyword research, securing backlinks, and increasing your page-loading speed with an optimized web host like virtual machine hosting.
Speaking of page loading speeds, consider shelling out a little more for a hosting plan that leverages the remarkable capabilities of LiteSpeed web hosting and implements robust database replication. For instance, hosting providers like PHP hosting offer such features. The added speeds and improved user experiences are well worth the cost, especially when considering their impact on search engine ranking positions.
#3 Know Yourself But Know Your Competitors Better
Identify your prospects and define your priorities accordingly. Defining your brand identity will not only attract more qualified customers but also invoke trust in your clients regarding your brand. A brand name is a promise in itself to deliver the best to its customers. So, build a team of key players, which is essential for the growth and success of your digital marketing campaign.
While finding your brand identity, also keep a close look on your competitors. Knowing what you are up against is a great way to stay ahead of the competition. Make your competitors’ weaknesses your marketing strength. Constantly compare yourself with your competitors to analyze and improve your performance. But in the process, don’t start copying them.
Also look at how the competition stacks up beyond the marketing hype, exploring everything from regional reach and mentions on social media to the business structures they have adopted. This can shape your own decisions going forward. For example, if you’re based in Wyoming and a rival has formed an LLC to reap the benefits of taxation and avoiding financial liability, you could follow a comprehensive formation checklist and establish your own limited liability company to keep pace with them.
Also look into how an LLC pays taxes, as this can further influence your strategy by aligning your financial and operational goals with the tax benefits available to this business structure.
#4 Don’t Ignore Facebook for B2B Marketing
Facebook has developed into a great platform for business marketing in recent times. It can be easily used as an extension to a business’s online presence via websites, blogs, and online stores. It provides immense marketing opportunities to target potential customers and interact and engage with them. To maximize these efforts, using Facebook analytics tools can provide deeper insights into audience behavior and campaign performance, helping businesses refine their strategies..
Read and Know How to Embed Facebook Feed On Your Website
It presents a great manifesto for engaging with a wide variety of content. It also presents an opportunity to build bigger networks and engage more intensely. Utilizing Facebook’s advertising platform is also a good option for attracting new clientele.
#5 Do Employ Visual Marketing
Visual marketing has never been so hyped as it is now. From vertical videos to social TVs, disappearing stories to 360-degree videos that give users an engaging experience, these are the new marketing tactics trending on all social media platforms. Also, you can watch YouTube videos and join the premium course to complete digital marketing certifications. According to all digital marketing predictions of 2024, video marketing is going to be the best marketing strategy this year and beyond.
87% of marketers use video content to engage their audience and companies which use video marketing experiences a 49% faster revenue growth than those who don’t. Video marketing provides you with almost uncountable options – Demo Videos, Expert Interview Videos, Testimonial Videos, Educational Videos, Augmented Reality Videos, Event Videos and what not! Looking at the stats using video and visual marketing is the best digital marketing tip for 2024 for sure!
#6 Don’t Alienate Mobile Marketing
Mobile phones are the first baby step to being digital. The exponentially increasing reach of smartphones and the internet has presented marketers with tremendous opportunities to spread their wings in digital marketing. For that, digital marketers need to stay technologically updated on the latest trends in mobile marketing. Recent trends indicate mobile marketing has taken a new shape, with SMS and WhatsApp marketing using automated tools such as Interakt & WANotifier, which can enhance personalization and improve deliverability.
Augmented Reality (AR) demos by big brands like Google and Amazon has definitely proved that Augmented Reality is the new game of 2024. AR mobile technology will keep on flourishing its functionality across various applications.
Cloud-based apps and storage have also expanded the horizons of mobile marketing to a new extension. With the accelerating trend of artificial intelligence, machine learning and internet of things, the requirement of a large number of storage spaces have arisen. Cloud-based applications provide a solution to this storage problem. Google Drive, Dropbox, etc. are only the tip of the iceberg.
#7 Do Engage With Your Audience Through Original Content
Social Media gives you the ability to connect with people at the individual level. It allows you to develop a personal connection with your audience, know their thoughts and interests and even get a real-time response. This is what engagement is all about! You get to know your audience’s needs and cater to their requirements personally rather than treating them as part of a crowd.
Must Read: 6 Technologies to Increase Audience Engagement in Events
Social Media has also made your audience smarter at the same time. They are smart enough to know who is original and who is faking it. So, engage with your audience through original content, something that is specific and special only to your brand. Your content must be the voice of your brand.
Make your content on social media engagement by appropriate use of images, videos, Augmented Reality (AR), etc. Create a strong company blog that delivers a strong identity and information about your brand at the same time. Employ keyword research, commenting on social media, interviews and customer surveys to find your customer’s queries and then use your blog to answer them. You can also create hashtag campaigns and display these live hashtag feeds anywhere you want with the help of tools like Taggbox
#8 Don’t Neglect CRM
CRM stands for Customer Relationship Management. Digital Marketing is all about creating leads, managing and nurturing communications with the customers and the leads and CRM helps you to exactly do that. Hence, having a digital marketing strategy without a CRM makes you loose on big potentials by not analyzing the results.
CRM lets you identify digital marketing opportunities, track digital marketing results, and segment customers into categories like need, location, and so on. It is all about managing customer and lead data generated from multiple sources and channels. CRM lets you capture leads even when you are asleep by funnelling data through customer channels. Accordingly, it identifies your best clients and boosts your sales productivity.
#9 Partner up
Partnering with a digital marketing agency offers a range of benefits, including access to specialized expertise and the latest marketing trends, which many businesses lack internally. It is a cost-effective solution allowing businesses to adjust their marketing efforts based on budget and needs, without the overhead of a full-time team. This collaboration also lets business owners focus on core operations, enhancing productivity and efficiency. Digital marketing agencies deliver customized strategies tailored to specific business goals and provide detailed analytics for measurable results. For instance, if you are in the telecommunication niche, an agency providing telecom SEO services leverages its deep industry knowledge to create targeted campaigns that effectively reach and convert the target audience. This strategic approach helps telecom companies communicate their unique value propositions more effectively, optimizing customer conversion and retention.
Must Read: Word-of-Mouth Marketing: A Guide to Build Valuable ‘WOM Strategy’
Summary
So, these were some basic DOs, DONTs, and digital marketing tips that you must focus on in 2024. Strategize your next digital marketing strategy keeping these points in mind and make wonders happen.
If you work in E-Commerce and want some digital marketing tips and tricks, follow the link to learn how to increase e-commerce sales using user-generated content.
Happy Digital Marketing 🙂
