Google Reviews for Real Estate Agents: A Complete Guide to Building Trust and Closing Deals

87% of customers engage with businesses with a 3-4 star rating on Google. Now, translate that to the real estate industry, and there is no doubt that clients looking for a home are checking out Google reviews. 

Let us explain: in a world of real estate agents who claim to outdo every competitor, Google reviews are the only telltale sign of success. 

 If you are still wondering how to use Google reviews for real estate agents to close more significant and better deals, we are here to help. This blog will discuss how you can use Google reviews as a real estate agent. So, without further ado, let us get into it. 

Why Are Google Reviews Essential for Real Estate Agents?

Here are some reasons why Google Reviews are essential for real estate agents. 

1. Trust and Credibility 

First and foremost, Google reviews help to build trust and credibility for real estate agents. Potential clients looking for real estate agents rely on Google reviews since they act as social proof suggesting that the agent has provided satisfactory services to previous clients. This trust is even more critical in real estate since financial decisions are substantial and personal. Buyers and sellers want to feel confident in their choices, and knowing that others have had a positive experience can ease their apprehension. 

2. Online Visibility 

Believe it or not, Google reviews can impact any real estate agent’s online reputation and visibility. As the saying goes, more Google reviews equal better visibility. 

Google’s algorithms favor businesses with many positive reviews, often placing them higher in search results. This means that agents who actively manage or encourage their clients to leave a Google review are likelier to rank higher on SERPs than others. 

A strong online presence is essential in real estate, as many buyers begin their search for homes online. You might miss out on a potential buyer if you don’t ask for Google reviews. 

3. Influence Decision Making 

Studies have shown that people are more likely to trust realtor reviews on Google than any personal recommendation. In the context of real estate, chances are your potential clients might go through the profiles of your competitors before they make a final decision. Several positive google reviews for realtors can tip the scales in your favor, providing a competitive advantage.

Examples of Effective Real Estate Reviews on Google in 2025

A good Google Review for real estate agents should highlight specific aspects of your experience, like their professionalism, market knowledge, or communication skills. How to write a good review for an estate agent? Focus on details that stood out, such as how they handled challenges or made the process easier. Personal stories make your review more relatable and helpful to others.

1. Google Reviews That Showcase Efficiency and Effectiveness of a Real Estate Agent

In this Google review, the client praises the real estate agent for his thoroughness, cooperation, and efficiency in finding the land. The clients particularly appreciate the agent’s cooperation at the closing. 

2. Google Review To Showcase Agent’s Fair Price Negotiation 

The client praises the real estate agent for his help valuing and selling inherited land in Kansas. Living in the Pacific Northwest, the client had yet to learn what the property was worth in the El Dorado area. The agent provided valuable information about the land process and helped them get a fair price. 

3. Google Review To Showcase Agent’s Honesty 

The reviewer appreciates the agent’s honesty and knowledge about pricing and construction. Besides, the reviewer highly recommends the agent to the readers for answering questions and addressing property concerns. 

4.  Google Review That Praises Agent’s Patience and Availability

The reviewer here has praised the knowledge of the real estate agents. They also praised the agent’s availability when answering queries. They also claimed to recommend the agent to their family members and friends.

Setting Up Google My Business (GMB) for Real Estate Agents

Here is how you can set up Google My Business as a Real Estate agent:

Step 1: Create A Profile 
To get started, go to www.google.com/business and click on Start Now. 

Step 2: Add your business name. Use the exact name of your business as it appears on your business card, website, and other materials.

Step 3: Choose the address that will show up when customers search for your business. Similar to step 2, enter a precise address across the board.

Step 4: Check to confirm that you serve customers outside of the given location. If you do, see below.

Note: Why Real Estate Agents Should Set Up as a Service-Area Business

As a real estate agent, you must position yourself as a Service area business. Here is why. 

1. As a real estate agent, you might be serving several local areas. By presenting yourself as a business that serves specific areas, you can show up in local searches for those cities, not just your primary address. This way, you can reach more potential clients in your communities. 
2. Setting up as a service-area business allows you to appear in search results for cities other than your business’s location. This helps you reach more potential clients in different areas. 

Step 5: Add the neighborhood you Serve. 
Users can also enter areas by their zip code, which helps them gain greater visibility over the places where they want to be seen. 

Step 6: Choose the Category that fits your business. 

If you are an individual argent, add Real estate agent”
If you own an agency, enter “real estate agency”

Step 7: Enter the contact information.
Enter a local number that is the same as the one found on your site. Note that using a single contact number sends a positive signal to Google about your business’s consistency.
Now, enter the URL of your website that links to your real estate website.

Step 8: Verify Your Business
Google automatically creates a page for you if you do not have one. Depending on the situation, you can verify your business by phone or email. However, it is common for them to send the code via physical mail.

Step 9: Delete All the Duplicate Pages
Google does not want to see duplicate content. If you have Google My Business pages, delete all of them.

Step 10: Maintain The NAP Consistency
As mentioned above, your business name, address, and phone number should remain the same everywhere on the Internet.  Therefore, you must choose a consistent NAP (Name, Address, and Phone number) and use it everywhere. 

Step 11: Add Photos To Your Google My Business
Now, upload your logo’s image and a cover photo to showcase your brand voice. You can also upload a video if desired.

The smallest size for your logo is 250X250 pixels, but remember that bigger photos will look better.

For a cover photo, choose a photo that is 1080X 608 pixels. The smallest you go is 480X 270 pixels, and the largest is 2120 x 1192 pixels wide.

Step 12: Make sure your GMB profile is complete

Here is your final and bare minimum checklist that completes your GMB profile: 

1. Logo and cover photo
2. Hours of operation
3. Business photos
4. Description

Proven Strategies to Get Google Reviews for Real Estate Agents:

Here are some proven strategies to get Google Reviews for real estate agents: 

1. Provide Exceptional Service

Delivering outstanding service is the foundation of obtaining positive reviews—clients, whether first-time investors or homebuyers, should feel valued and understood throughout the process. By meeting or, even better, exceeding their expectations, you can create the groundwork for a satisfied customer who is likely to leave positive Google Reviews for realtors. 

2. Ask For Reviews At the Right Time 

Timing is everything when it comes to soliciting  Realtor Reviews on Google.  The best moment to ask for feedback is shortly after closing a deal when the emotions are still high, and the clients are excited about their new home. A simple and heartfelt request via email or a personal can encourage them to leave a review. However, be specific in your request, guiding them on the aspects they might focus on. 

3. Make The Process Easy 

Ensure that leaving a review is as simple as possible. Send follow-up emails or thank you notes to your direct Google Business profile, which minimizes their effort and increases their chances of leaving a review. Clear instructions on leaving a Google review can also be helpful for those who may need to be more tech-savvy. 

4. Add a Google Review Widget On the Website 

having a Google Review Widget not only displays testimonials but also encourages website visitors to leave their feedback. This can increase the reviews you receive as a real estate business. Think of it this way: when you showcase some of the positive reviews on the website, your clients will also like being in the spotlight of the website. 

Increase Trust with Real-Time Reviews —Add a Google Reviews Widget!

Embed Google Reviews on your website with ease.

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5. Leverage Social Media

Utilize your social media platforms to connect with your social media platforms to remind clients to leave Google reviews. Share testimonials, success stories, and engaging content that showcase your expertise. Regularly post reminders, encouraging satisfied clients to leave a review and explaining how their feedback contributes to your business growth.

How to Use Google Reviews in Your Real Estate Marketing

Here are some ways you can use Google reviews in real estate marketing.

1. Showcasing Reviews on Your Website

Your website is often the first point of contact for potential clients. Integrating Google real estate agent Reviews into your site can significantly enhance its credibility and attract inquiries. Consider dedicating a section of your homepage to highlight customer testimonials using a Google review widget. Various tools in the market, such as Tagbox, allow users to embed Google reviews on websites easily. 

Make sure to display the most recent Google reviews prominently and include a mix of experiences to present authenticity. 

2. Using Reviews in Social Media Campaigns

Source

Social media presents a dynamic avenue for promoting your Google reviews and reaching a broader audience. You can create visually appealing posts featuring standout testimonials or short video clips where clients share their experiences. Highlighting reviews on platforms like Facebook, Instagram, and LinkedIn showcases your reputation and encourages interaction and shares. 

Must-know: Google vs Facebook Reviews: Which is Best for Your Business?

3. Including Reviews in Offline Marketing

While online strategies are essential, offline marketing should be noticed. Consider incorporating Google reviews into printed materials like flyers, brochures, and business cards. A brief, impactful testimonial paired with a link or QR code leading to your Google profile can motivate potential clients to learn more about your services. 

Another way to leverage reviews in offline marketing is through direct mail campaigns. Send postcards to past clients to rekindle relationships and encourage referrals. Personalization, such as addressing the recipient by name, can also enhance the effectiveness of your outreach.

Also worth reading: Ways To Incorporate Reviews In Your Marketing Campaigns

Common Challenges with Google Reviews for Realtors and How to Overcome Them

We know that Google reviews for real estate agents are not an easygoing industry, and it comes with its challenges. Therefore, we have jotted down some of the significant challenges and solution faced by real estate agents with Google reviews for realtors. Take a look.

1. Negative Reviews and Reputation 

One of the most significant challenges is dealing with the negative reviews. A single unfavorable review can disproportionately impact an agent’s reputation, potentially discouraging potential clients. 

Solution: Respond promptly and professionally to negative reviews. Acknowledge the concerns raised, express empathy, and offer to resolve the issue offline. Instead of deleting the negative reviews, work on your shortcomings. 

2. Soliciting More Reviews 

Many agents need help obtaining enough reviews to reflect their service quality accurately. Clients may need to remember to leave Google reviews for real estate agents to reflect the service quality accurately. Clients may need to remember to leave feedback or may feel motivated to do so. 

Solution: Encourage clients to leave reviews. After a successful transaction, send a follow-up email thanking them for their business and including a direct link to your Google review page. 

3. Manage Review Authenticity 

There is always concern about the authenticity of reviews. Some agents may face competition from false reviews posted to tarnish their reputation, or they might worry about separating genuine feedback from biased reviews. 
Solution: Monitor your reviews regularly and report any suspicious or fraudulent ones to Google. To ensure the authenticity of the reviews you receive, maintain transparency by encouraging clients to be honest.

Conclusion

Leveraging Google reviews for real estate agents is vital for enhancing their online reputation. Positive Google real estate agent reviews serve as compelling social proof, influence decision-making, and help establish credibility immediately. 

Agents can significantly improve their visibility in search results by encouraging satisfied clients to share their experiences and showcasing effective service. Setting up and managing a Google My Business profile further enhances this process, allowing agents to target specific service areas and reach a broader audience.