What Are Metaverse Events?- Ideas And Best Practice
Imagine making friends, rearing virtual pets, buying virtual property, selling products, working in a lifelike remote setup, and conducting events using 3-D virtual objects? Well, that's where we are headed.
The metaverse hype cannot be overlooked - it is all over the place. Estimates are that it will reach a value of $800M by 2024.
The Metaverse can be defined as a network of 3-D virtual worlds where people can interact, carry out business, and build connections through their 'avatars'. Think of it as a successor of today's internet, but in virtual reality.
Technology titans and gaming giants like - Meta(Facebook), Microsoft, Epic Games, and Roblox are, to name a few that are creating their virtual world.
While still nascent, conducting events in the Metaverse is picking up. Brands across industries are digging to explore their possibilities in the AR, VR, and AI-enabled environment. In a survey of 1000 respondents, 48% said they would join the Metaverse for art and live entertainment, while 44% would participate for bitcoin and NFTs.
With this in mind, let's find out more.
Types Of Metaverse Events In 2023
"I believe the metaverse is the next chapter for the internet," said Mark Zuckerberg, and digging into the exponential potential of this world, event planners are already placing their bets on it.
Metaverse gatherings leverage the power of VR to create engaging, social, and inclusive events, which easily attract high-paying sponsors, attendee registration, and ROI.
Metaverse Concerts/Entertainment Events
Concerts are immersive. On the Metaverse, participants can create their avatars and get a sense of being present in the venue for real. And like in any live concert, they can interact with each other- groove, laugh, and sing along.
Organizers can also add an AI chatbot as a guide or assistant to guide, greet or interact with the attendees alongside fun and engaging 3D objects that enhance the feeling of shared experiences. To make the chatbot assistants more engaging and personalized, organizers can train ChatGPT on custom data, allowing it to better understand and interact with attendees.
Also, allowing the attendees to move around freely, building connections with others.
Be it musicals, stand-up comedy gigs, open mics, or any workshop, the Metaverse is well-equipped to enhance ticket sales and attendees' experiences.
Marshmello's in-game concert in Fortnite was virtually attended by 10 million people, making it the game's most significant event ever.
Create an event exclusive hashtag, aggregate all the content created by attendees and fans using the hashtag, and showcase it in real-time on a social wall.
It inspires people attending the event to create more content, accentuating the overall engagement.
Case Study: Parookaville Boosts Engagement With Live Social Wall For Music Events
Metaverse Gaming Events
Although video games have been engaging audiences for decades altogether, significant advancements have been made in preparations for the Metaverse. Being a lifelike world, audiences can create their virtual avatars and curate setup within the Metaverse, allowing them to have a presence similar to what they have in reality but with greater flexibility.
Instead of simply streaming games or watching someone play, imagine being able to join the game and interact with gamers on an equal footing. While on the organizer's front, metaverse gaming events unleash incredible earning opportunities.
Roblox players spent $652 million on the site's virtual currency.
Bring all the gaming drama on the social wall to boost the audience's engagement further. Add additional elements like a countdown, clock, and leader scorecards and capitalize on the gamers' spirits.
Metaverse Trade Shows
Connect your exhibitors with buyers worldwide in an immersive metaverse trade show. You can reach out to audiences on any device, attract their attention, drive lead generation, and build the sales pipeline.
Be it food, car, property, technology, or any other trade show; organizers can -
- create stunning 3D designs
- customize and make virtual booths branded
- enable live chat tools to boost networking
- embed an online shop to drive conversions
- add gamification like trivia, scavenger hunts, etc., to keep the attendees hooked
- Stream live video into 3D
- Presell 3D floor plans
The best part about conducting a trade show in the Metaverse is co-presence. Attendees create their virtual avatars and create networking opportunities with others. Research suggests this instils a sense of inclusion and a user's feeling of co-presence.
Exhibitors can take the audience engagement to another level and gather exponential reach with trade show social walls.
Platforms like Taggbox Display allow brands to feature various content on the social wall - ranging from branded content, videos, HTML code, QR codes, and sponsors' content. A mix of content evokes emotions and skyrockets the ROI of the event.
Metaverse Graduation Ceremonies
Host an unforgettable virtual graduation ceremony that allows your constituents to interact, network, and celebrate together without getting fatigued.
Platforms like MootUp access lifelike avatars for users to communicate 1:1 via video conferencing, chat, and video calls, unlocking an immersive experience for the students, teachers, and parents attending the graduation ceremony.
Further, Metaverse being social facilitates "watercooler moments" where attendees can take five with others and get informal as they'd in a real scenario. This creates a celebratory environment and lets everyone enjoy their big day.
Here, deploying a social wall can add to the 'moment in a lifetime' of the students, as you can capture all the content created by the constituents and embed it on your website later. Any better way to recognize your graduates? We bet not!
Case Study: UAE University Integrates Social Wall With Its Virtual Graduation Ceremony
Metaverse Award Functions
Organizing award functions in the Metaverse is undeniable one of its best use cases. Primarily because of the scalability that it provides. Event organizers need not have to book large spaces to accommodate the guest list. They need a 3D model where all the glitz and glamour can suffice.
Attendees can create their avatars, chat with others, take pictures leveraging photo booths, and move freely, building connections.
Organizers can enable live Q&A and chat sessions, platform integrations, and polls to maximize audience engagement and attention.
Social walls for award ceremonies are one of the most engaging tools in the Metaverse. The attendees will create content using the exclusive award hashtag, which can be showcased on the social wall alongside the nominations and sponsors' content.
Further, you can also share snippets of categories, memes, etc., to escalate audience engagement and create a real-life event.
Metaverse Job Fairs
Conducting job fairs in the Metaverse is the perfect way to find and recruit ideal candidates for your job openings.
Employers can access a larger candidate pool, screen the top ones and engage with them. Corporations can also provide training, leveraging the interactive powers that a 3D environment unlocks.
Set up a customizable exhibit booth where you can share job boards with current vacancies per your company's specific location such as jobs in Houston, New York, Australia, Asia or other parts of the world all in one place. You can also upload company profiles and videos, interact privately, and include fun elements and/ or interactive 3D objects.
A 2020 study found that representing workers with an avatar on a leaderboard escalated helping behaviors and increased motivation among workers that had previously not been seen.
Metaverse Product Launch
The product launch anticipation is for real. Brands can capitalize on it in the Metaverse because, with innovation and creativity, the sky's the limit.
Inside Roblox's virtual world, a digital-only Gucci bag sold for $4,100, which is more than the bag's value in the real world,
Businesses can showcase live or pre-recorded demos of your product, upload walkthroughs, tutorials, and testimonials, and let your attendees place orders directly on the website.
Apart from featuring what your attendees share on their social profiles, you can include features of your latest addition, what people in superior official order are sharing, celebrity posts, and visuals of products.
This can seamlessly entice the audiences' attention and cash on the metaverse boom.
MootUp x Taggbox Display - The Revolutionary Partnership
MootUp is the world's first 3D virtual events and meeting solution platform, powered by Hyperspace - a metaverse for business platforms.
With MootUp, organizations are vested with the ability to host meetings, events, and community gatherings, in an immersive 3D environment. The platform can be accessed across devices without the dependability of VR headsets and app downloads.
Further, integrations with 2D apps and communication tools like Zoom, Hopin, Teams, and Slack are also available to B2C consumers.
The major advantages of using MootUp are:
- Scalability: Reach 10,000+ users across all devices, including major VR/AR headsets.
- Audience Engagement: Driving audience engagement - a key aspect of events that accentuates MootUp's promising 3D features and elements.
- Accessibility: Brands can leverage MootUp directly in the browser, phones, tablets, and computers, including VR/AR devices.
- Immersive Environments: A 3D, avatar-driven setup and 1B+ style combinations, and lifelike gestures boost audience interactions and engagement.
- Fully Customizable: Choose from a wide variety of layout options, add branding or bring your 3D models.
Taggbox Display, on the other hand, is a leading platform for social walls. Brands can create, customize and publish content from multiple social platforms on screens of any size, any time, at any place.
With Taggbox Display, brands can have complete control over the content, credit to its powerful moderation and customization functionalities. Brands can filter out what content is most suitable for their audience and add custom templates, backgrounds, colours, etc., to enhance the look and feel of the social wall.
Global businesses like Facebook, Etihad Arena, Oppo, Marvel Bros, and Accenture are a few of the ten thousand the platform has served.
Other features offered are:
- Detailed audience insights to track the social wall's performance;
- In-built Studio to creatively play different content with the social wall;
- Highlight sponsors' content to effectively promote sponsors & maximize revenue;
- Gain additional content with UGC Uploader, eliminating social media;
- Ensure audience engagement with real-time content updates.
What Can You Expect From This Partnership?
Simply put, brands can conduct various events in the Metaverse and enhance their engagement by setting up a social wall within a 3D environment/ venue.
The Metaverse provides an opportunity for enterprises to reboot the balance of hybrid, virtual and live events and reclaim the spontaneity, interactivity, and excitement they bring along. An addition of a social wall can reshape the immersive experiences that the event has the potential to create.
A new digital era is here, and this partnership can help you make the most of it in terms of revenue, audience experience, and growth.