How To Embed Instagram Feed On Website – Complete 2026 Guide

When you embed Instagram feed on your website, you bring your latest photos, Reels, and stories directly into your most important digital touchpoint. Instead of manually uploading images or updating galleries, an embedded Instagram feed keeps your pages fresh, visual, and full of social proof that helps visitors trust your brand.

In this guide, you’ll learn exactly how to embed an Insta feed on a website using two simple approaches: Instagram’s native embed options for individual posts and a no‑code Instagram feed widget that automatically pulls your latest content.

We’ll walk through step‑by‑step instructions to add an Instagram feed to website builders like WordPress, Wix, Squarespace, and Shopify, so you can display Instagram feed widget on your website without touching complex code.

Whether you’re looking for a completely free method or a more advanced, customizable feed, you’ll find a clear path to embed an Instagram feed on your website that fits your goals.

How to Display Instagram Feed on Website?

Here are the two easy ways to embed an Instagram feed on a website for free:

1. Embed an Instagram Feed Using Instagram’s Native Embed Option
2. Add an Instagram Feed Automatically Using a Social Media Aggregator like Taggbox

Use Instagram’s native embed for 1–2 posts; use Taggbox when you want a full Instagram feed on a website that updates automatically.

1. Embed Instagram Feed directly from Instagram (official way)

Instagram offers a built-in “Embed” feature that lets you copy HTML code from any public post and embed it directly on your website. This is the simplest and most reliable way to embed Instagram content without using any third-party tools.

It works best when you want to showcase a few specific posts, product highlights, or Reels on your pages while keeping your website content fresh and engaging.

• Open Instagram on your desktop browser and go to the public post you want to embed.
• Click the three‑dots icon (…) on the top‑right of the post.
• Select Embed, then copy the HTML code.
• Go to your website editor and add an HTML/Embed block.
• Paste the embed code and save/publish the page.

For example, add a “Custom HTML” block and paste the instagram feed on website code into it to embed Instagram videos and photos on a WordPress page. That’s it!

⚠️ Limitations:

• Only single posts
• No full feed
• No customization
• No auto-update

This method is ideal when you only want to embed a few specific posts, not an entire Instagram feed.

2. Embed Instagram Feeds Using Taggbox Widget

If you want to show a live Instagram feed that automatically updates with new posts, a third‑party widget is the easiest option. With Taggbox, you can embed an Instagram feed on your website for free on the starter plan and upgrade later as your traffic and content grow.

Taggbox lets you connect your Instagram account, customize the layout, and generate the instagram feed on website code that works on any website without coding. Go through with

#1 Create Your Taggbox Account

• First, head over to taggbox and log in if you already have an account. If not, sign up. 

• Choose “Social feeds on website” from the three options.

• Verify your email address if you haven’t logged in with Google. 

#2 Create Your Instagram Feed

• Once you’re in, select Instagram as your source. 

• Next, pick how you want to pull content (hashtags, tags, handle, etc)

• Click on “Create Feed”. You will now see your content gallery created

• Moderate the content you want to be public, and create the feed.

#3 Now Customize Your Instagram Feed

• Click on the “Publish” button on the left-hand side. Now, it’s time to edit your feed

• Select the theme, then customize the feed, and you can add a Call-to-action button if you want

• When everything appears to be in order, click “Generate Code”. You can even try this with the Taggbox Instagram Embed Code Generator.

#4 Generate the Embed Code

• Once you generate the instagram feed on website code, select the platform your site is built on (e.g., WordPress, Shopify) and copy the code for that platform. 
• Head over to the backend of your website.
• Open the page where you want your feed to appear.
• Paste in the code you just copied
• Hit Publish or Update, and boom—your insta feed is live!

With Taggbox, you can embed Instagram on website and turn your feed into a fully shoppable experience right on your website! Just sync your product catalog and tag products directly on your posts, making it super easy for visitors to browse and buy without ever leaving the page.

Video Guide – Learn How to Add Instagram Feed on a Website

This video walks you through how to embed an Insta feed on a website using Taggbox

How to Add Instagram Feed to Any CMS Website

Here are the step-by-step solutions for all popular CMS platforms, so you need not worry about missing out. Explore Now!

1. Embed Instagram Feed to HTML Website

HTML is a well-organized website platform that is widely trusted by businesses and brands. It seems like you’re one of them. Want to give more to your website visitors so that they stay longer and increase your website’s dwell time?

Well, here are some easy steps you can follow to embed an Instagram feed on your website:

1. Log in to your HTML website and choose the landing page where you want to add an Instagram feed.
2. Paste your copied “Instagram feed HTML code” into the page/blog/sidebar section.
3. Apply the changes and Tada!!

You will have successfully embedded Instagram widget on the HTML website.

2. Display Instagram Feed to WordPress Website

WordPress is the perfect platform for designing futuristic, unique web pages. If you want to give your website visitors unique content, embedding Instagram posts can be the perfect solution.

Here are some steps you can follow to add Instagram feed on WordPress site:

1. Log in to your WordPress website.
2. Select and edit the web page where you want to embed the Instagram post gallery.
3. Select the Pages > Add New Page Section from the Dashboard in the 6.0 and above versions of the WordPress editor.
4. Select the (+) button, choose the Custom HTML option, paste your Instagram embed code, and apply the changes to display the Instagram gallery on your WordPress website. Check the full tutorial for all versions of WordPress to display Instagram widget on WordPress.

3. Add Instagram Feed to Squarespace Website

Squarespace is a unique website builder and a preferred choice for businesses that aren’t afraid to experiment with all the templates Squarespace provides.

Adding Instagram feeds to your Squarespace website will be a powerful visual aid for your visitors, keeping them engaged longer. Here are the steps you can follow:

1. Open a page or post editor and click “Add Block”.
2. Select embed from the menu and click the </> icon in the URL field.
3. Now, paste your Instagram photo gallery embed code in that box and click Set.
4. Once done, click Apply to publish your changes. Complete guide to display Instagram widget to Squarespace website.

4. Insert Instagram Feed to Wix Website

Wix is the leading choice for businesses that prefer to create their own websites. Wix allows users to design and develop their web pages as they want.

Here, follow these simple steps to add Instagram feed to your Wix Website:

1. Embed Instagram Feed on Wix with the Classic Editor

• For the classic editor, follow the steps below to embed Instagram feed on a Wix website.
• Click on “+”.
• Choose the “Embed a widget” option from the available list.
• On the page, you can adjust the height and width of your widget according to the layout.
• Click “Enter code”.
• Paste the embed code in the Wix Editor.
• Tap “Update” and your Instagram feed will appear on your Editor page.
• Click on the “Publish” button to finalize your changes.

Well, that’s it, live on your Wix Instagram widget.

2. Disoly Instagram Feed on Wix with the ADI Editor

• A few steps have changed while working with the Wix ADI editor. Let’s look at them.
• Click on the “+” icon.
• Select the section where you wish to embed the Instagram feed.
• Select “HTML Embed” on the left.
• Choose from the built-in templates and edit the default content within them.
• Click on the “select” button appearing next to HTML
• Select the “website” option here instead of the Instagram feed embed code.
• Add the preview URL of your feed, and adjust the width and height of your feed display.
• Now, tap the “Publish” button to make your feed functional on your Wix website.

5. Embed Instagram Feed to Weebly Website

When you display visually appealing Instagram content on your Weebly website, you receive some astonishing visual marketing benefits for your eCommerce website.

Don’t look anywhere else. We have put together a few simple steps to embed Instagram post on your Weebly website easily.

1. Find the “Embed Code” element (in the menu on the left-hand side of your screen)
2. You can drag and drop the Embed Code element on the page where you want to attach feeds from Instagram to the Weebly website.
3. Click on the HTML box and choose the Edit Custom HTML option.
4. Paste the Instagram feed embed code to display Instagram widget Weebly Website.

6. Display Instagram Feed to Shopify Website

Shopify is the ideal platform for businesses seeking a seamless way to create a free e-commerce website and expand their reach to a broader audience.

Add Instagram feed widget to your Shopify store to engage website visitors and boost conversion rates. 

1. Click on “Online Store” under the “Sales Channels” section. In the sidebar, you will see a drop-down list; select the Themes option.
2. On the right-hand side of the screen, you will find an Action button for your current theme.e
3. Click the Action Button and select “Edit code” from the drop-down list.
4. Select Layout/Templates/Section (Eg, For Homepage – Index. liquid) where you want to embed Instagram profiles or page feeds.
5. Paste the copied code of the Instagram post and click “Save.” Your Shopify Instagram widget is now live on your store.

7. Add Instagram Feed to Google Sites

Google Sites has made website creation easy for users. You only need to drag and drop the content to the location where it is needed; you don’t require a web developer, a website designer, or any other coder. You can create team webpages, public-facing websites, internal project centers, and more.

Brands find it incredibly significant due to its numerous advantages and responsive features, which allow customers to access the Google site even with a smartphone.

Now let’s see how you can embed an Instagram feed on your Google Sites:

1. After you have created your feed, copy the code generated. 
2. Open your Google Site Account and log in.
3. Choose the page where you want to embed your Instagram Feed Widget on the right side. (Let’s suppose we can choose the Contact page.)
4. Choose the INSERT tab and the > Embed Option on your dashboard.
5.  When the pop-up box for embedding from the web appears, choose EMBED CODE, paste the embed code, and then click NEXT.
6. The widget will now be displayed as a preview on the embedded retrieved from the web pop-up form.
7. Click the INSERT Button to incorporate the Instagram posts on your Google site web page.

8. Insert Instagram Feed to Elementor Website 

Elementor is the ideal tool for businesses seeking an intuitive platform to easily build a stunning website and enhance their online presence without coding.

1. Log in to your WordPress Admin account
2. Select the pages on which you want to add the Instagram feed
3. Click on “Edit with Elementor.”
4. You can drag and drop the HTML element to the section of your website page where you want to embed your Instagram feed.
5. Paste the code and click UPDATE.

Now open your website and enjoy the embedded Instagram Widget on your Elementor website

9. Add Instagram Feed to Blogger Website 

Blogger is an excellent platform for individuals and businesses looking to start a blog easily. It offers a simple, user-friendly interface for sharing ideas and connecting with a broader audience.

1. Log in to your Blogger account. 
2. Select the pages on which you want to add the Instagram feed.
3. Open the HTML code editor and paste the copied code into the body tag section.
4. Now click on PUBLISH. 

Congratulations!! You have successfully embedded the Instagram Widget on the Blogger website.

10. Embed Instagram Feed to Webflow Website

Webflow is a modern no-code website builder that combines visual design with powerful CMS features. It’s perfect for designers and businesses who want custom, responsive websites without relying heavily on developers. By adding an Instagram feed to Webflow, brands can make their sites more engaging and visually dynamic.

1. Log in to Webflow.
2. Go to your project dashboard and click on Designer for the site where you want to add the feed.
3. From the Add Elements (+) panel on the left, drag and drop the Embed element where you want your Instagram feed.
4. Click inside the Embed Code Editor that appears.
5. Paste the Instagram feed code you copied earlier.
6. Click Save & Close.

11. Display Instagram Feed to WooCommerce Website

WooCommerce is a free, open-source eCommerce plugin for WordPress. It powers millions of online stores, offering flexibility, scalability, and endless customization options through themes and extensions. When you add an Instagram feed to WooCommerce, you showcase social proof and drive more conversions.

1. Log in to WooCommerce
2. Go to Pages → All Pages
3. Edit the page where you want to display the Instagram feed
4. In Gutenberg Editor, add a Custom HTML block.
5. Paste the Instagram feed embed code
6. Save changes.
7. Visit the live WooCommerce site.
8. The Instagram feed should now be visible.

12. Add Instagram Feed to PrestaShop Website

PrestaShop is an open-source eCommerce platform popular in Europe and beyond. It enables merchants to create feature-rich online stores with advanced product management and multilingual support. Many businesses choose to add an Instagram feed to PrestaShop to display user-generated content and build trust.

1. Visit a feed provider such as Taggbox.
2. Create and customize your Instagram feed.
3. Copy the HTML embed code.
4. In your PrestaShop Admin Panel → Design → Pages.
5. Choose the page where you want to add the feed (e.g., Homepage).
6. Switch to the Source/HTML editor in the page content editor.
7. Paste the embed code where you want the feed to appear.
8. Save & publish the changes.

13. Embed Instagram Feed to Shopware Website

Shopware is a robust and scalable eCommerce CMS designed for growing brands. Known for its flexibility and strong B2B/B2C features, it’s widely used in Europe and offers advanced shopping experiences. By deciding to add an Instagram feed to Shopware, store owners can enhance product pages and inspire shoppers.

1. Log in to Shopware Admin
2. Open your Shopware Dashboard (Admin Panel)
3. Choose the page where you want to add the Instagram feed
4. Drag and drop a Text/HTML block
5. Click Edit on that block.
6. Paste the Instagram feed embed code you copied earlier.
7. Save changes.

14. Insert Instagram Feed to Bigcommerce Website

BigCommerce is the ideal platform for businesses looking to scale their online store. It offers robust features and flexibility to create a seamless e-commerce experience and reach a global audience.

1. Log in to your BigCommerce Dashboard and navigate to the “Storefront”.
2. Select the “Webpages” to embed the Instagram feed code into your store.
3. After selecting “WebPage”, it will redirect you to all your pages.
4. Select “Create a Web Page” and fill in all required details.
5. After filling in all details, scroll down and click on “Save & Exit”.

You have successfully embedded the Instagram widget in your BigCommerce Store.

15. Add Instagram Feed to Magento Website

Magento is a powerful and versatile e-commerce platform for businesses seeking advanced customization and scalability. With its wide range of features and flexibility, Magento enables businesses to create tailored online shopping experiences and scale efficiently to meet the demands of a global marketplace.

1. Log in to your Magento Commerce account (aka Adobe Commerce)
2. Navigate to the webpage where you wish to display the Instagram Feed.
3. Select “HTML” and paste your Instagram feed embed code from Taggbox into the content area and save.

And that’s it. You have finally added an Instagram feed to your Magento website.

Taggbox vs. Native Instagram Embed: What You Get

The basic Instagram embed works well for a few posts, but it has limitations when you want a branded, interactive feed. The table below compares Instagram’s native embed with a dedicated Instagram feed widget.

Feature	Native Instagram Embed	Taggbox Instagram Widget
Type of Content	Single posts only	Full Instagram feed (posts, reels, stories, UGC)
Auto Updates	❌ No (manual)	✅ Yes (real-time updates)
Multiple Posts / Feed	❌ Not supported	✅ Yes
Content Sources	❌ Only one post	✅ Hashtags, handles, mentions, tags
Customization	❌ No design control	✅ Layouts, themes, colors, CSS
Responsive Design	⚠️ Limited	✅ Fully responsive
Moderation Control	❌ Not available	✅ Approve / hide posts
Shoppable Features	❌ No	✅ Yes (product tagging)
Analytics & Tracking	❌ No	✅ Views, clicks, engagement
Platform Support	⚠️ Basic HTML only	✅ WordPress, Shopify, Wix, Webflow, etc.
SEO & Performance	⚠️ Limited control	✅ Optimized widgets
Integration (GA, Pixel)	❌ No	✅ Yes
Ease of Use	✅ Very easy	✅ No-code setup
Scalability	❌ Not scalable	✅ Built for growth
Best For	Embedding 1–2 posts	Full website integration

Pro Tip: If your goal is to display Instagram feed on website that updates automatically, drives engagement and and can start free, a widget like Taggbox is the better long-term solution compared to manual embeds.

Benefits of Embedding an Instagram Feed On Your Website:

There are several benefits to embedding Insta feed on your website. Let’s look at some of them:

1. Enhanced Engagement

When you embed Insta feed on your website, you are bringing in fresh, real-time content. This engaging content encourages site visitors to spend more time on your website, thus lowering the bounce rate and strengthening your brand’s social proof. This makes embedding Instagram feed on website a simple way to keep content fresh without constantly designing new sections.

Additionally, when you add engaging Instagram content to your website, you are not only showcasing the static side of your website. Instead, viewers will see the live updates, watch reels, and browse through your Instagram feed on your site. Overall, this will lead to more engagement and visibility on your website.

2. Increased Brand Trust

Showcasing user-generated content on your website allows you to gain visitors’ trust by embedding an Instagram feed and building social proof. This helps your brand attract a large number of visitors and significantly grow your business. Displaying testimonials and satisfied customer reviews influences others to make purchase decisions. It validates your brand credibility and shows that many users trust your brand. Additionally, embedding an Instagram feed helps you establish your social community and generate more user-generated content.

3. Improved Aesthetics

Many top social media aggregators, such as Taggbox, offer engaging themes and layouts for your Instagram feed. You can easily match it according to your website design, leading to improved website aesthetics. Matching your feed with overall website aesthetics is important because first impressions are 94% design-related. Hence, incorporating an Instagram widget into your website will beautify and liven up your text-focused website.

Such integrations will further help to promote your social media creativity to new audiences and maintain your website design. Additionally, when users visit your website for the first time, they may get redirected to your Instagram, enhancing overall visibility.

4. Wider Reach

The most obvious but overlooked benefit of embedding an Instagram feed on your website is that your content reach will be much higher. The more people view your website, the more likely they are to visit your Instagram brand page, and vice versa. The website offers various touchpoints where you can showcase your engaging feed to increase reach.

Perhaps your homepage is the most recommended place to display your feed, but product pages are also a good option. Why? These are the places your users will most likely visit to build their perception of your brand. This will inspire users to learn more about your brand, increasing their likelihood of conversion.

5. Improve UI UX

Potential users will be automatically drawn to your visually appealing aesthetic and vibrant feed whenever they visit your website. This will enhance their user experience, making more impact and increasing user engagement. High-quality content and images from Instagram will enhance the look and feel of your website, making it more relevant to your users. 

Best Practices to Embed Instagram Feed on Website

To get the most out of your Insta feed—and ensure it enhances performance instead of slowing your site – follow these best practices:

1. Use Public or Authorized Content Only

Always make sure the content you embed comes from public accounts or content you own/have permission to use. Instagram does not allow embedding private content, and using unauthorized user-generated content can create legal or trust issues.

👉 If you’re using UGC, take proper rights or use tools like Taggbox to manage permissions easily.

2. Optimize for Mobile Experience

Most users will view your website on mobile devices, so your Instagram feed must be fully responsive.

• Choose mobile-friendly layouts (grid or carousel)
• Avoid overcrowding with too many posts per row
• Test how your feed looks on different screen sizes

👉 A smooth mobile experience improves engagement and reduces bounce rates.

3. Enable Lazy Loading for Better Speed

Embedding too many images or videos at once can slow down your website.

Lazy loading ensures that Instagram content loads only when users scroll, which helps:

• Improve page speed
• Enhance user experience
• Support SEO performance

👉 Faster websites rank better and keep users engaged longer.

4. Moderate Content Before Displaying

Not all Instagram content should go live on your website automatically.

• Filter out irrelevant or low-quality posts
• Highlight high-performing or branded content
• Remove inappropriate or off-brand visuals

👉 Content moderation helps maintain quality and strengthens your social proof.

5. Maintain Brand Consistency

Your Instagram feed should blend seamlessly with your website design.

• Match colors, fonts, and layouts
• Use consistent themes (minimal, modern, etc.)
• Align visuals with your brand identity

👉 A consistent design improves trust and makes your website look more professional.

Conclusion

Without a doubt, Instagram is a great marketing tool. From an audience to boost your sales to user-generated content to build trustworthy relationships, you get it all here. As this platform is constantly changing, your business needs to adapt quickly to these changes. This way, you can improve your customers’ website experience more efficiently.

By embedding your Instagram feed on your website, you can increase conversions and make your brand look credible. With Taggbox, you can embed multiple feeds on one single page with quick uploads and even track their performance in terms of engagement and sales.