Keeping in pace with this fast forward world and modifying the strategies with the marketing ecosystem’s growing needs is the urge of marketers today.
Brands have shaped their marketing strategy and have flipped their old and traditional advertising methods into the new-age technique. They have changed the way of penetrating the sphere of customers.
Brands have tremendously evolved their marketing trends. But the question that arises is WHY?
Recent marketing trends have proved to be an asset for the marketers and have emerged as a transformative tool to turn inspirations and recommendations into a purchase.
One such trend that helped brands skyrocket their business is utilizing different types of User-Generated Content for marketing purposes. It helps the brands to let a new customer empathize with the experiences of other customers.
Before advancing, let us first brush up our knowledge with the basic definition of User-Generated Content.
What Is User-Generated Content?
Nowadays, brands aspire to catch the attention of customers in a more advanced and smarter way. To achieve this, they have traversed through new approaches.
Content marketing is one of the most preferred approaches to make a hit. But are social media enthusiasts keen to read lengthy blogs and long branded advertisements?
Then what type of content do brands prefer?
Here comes to spotlight the User-Generated Content. It is the content by the user, for the user. Simply defined, UGC is the unbiased content created and published by the users, fans, followers, and influencers of the brands that showcase their experiences with the brand products.
User-generated content has superseded other marketing trends over the years and rolled down into the advertising feeds of brands and big companies.
There are different types of user-generated content. So, It is any type of content i.e., images, videos, reviews, feedbacks, blogs, social media posts, etc. produced and shared by the trusted users of brands.
Why brands use it?
Brands use different types of user-generated content as UGC is the most authentic and reliable content on the internet and helps the brands to make headway towards growth and sales.
Here we are listing some of the advantageous and profitable reasons for utilizing UGC over branded content.
- Let your customers speak for you.
- Provides the brand with the base of legit advertising.
- Intensifies the trust towards the brand and its products.
- Builds a robust brand-user relationship.
- UGC helps in humanizing the brand.
- It is the most crucial component of Word-Of-Mouth marketing strategy.
- Creates an essence of reliability and credibility.
- Increases the authenticity of the brand.
- Drives conversions and sales.
User-generated content helps the brands to cater to the growing needs of customers. Brands should know how to turn UGC into a profitable scheme, and the different types of user-generated content(UGC) used to polish the marketing strategy.
Types Of User-Generated Content
There are various sources to extract User-generated content. Many dynamic platforms provide the brand with a massive UGC stack that can be employed for advertisement purposes. So, here we have listed the most important types of user-generated content.
UGC is of three types i.e. text, images, and videos. But here in this blog, we have bifurcated UGC in a more deciphered form.
1. Content from Social Media
With almost 45% of the world’s population using social media activities daily, it would be no surprise to say that social media content matters.
When it comes to products, brands tell, but UGC sells. When people see any content on social media that is posted by someone they know or by a genuine user, they tend to get influenced by that content.
People randomly post on social media about their lifestyle infused with brands and accessories and their experiences with hotels and restaurants. Such posts eventually become UGC for the brands, which can be used strategically to gain a large volume of customers.
Social media platforms such as Instagram, Facebook, Twitter, Youtube helps the brands to generate the content by the customers. This content helps the brands to unfold the layers of the market and boost audience engagement.
Simply crafted, any user content promoting your brand on social media is UGC for the brand.
2. Reviews and Testimonials
The other popular type of user-generated content is customer reviews. Customer reviews are the internet’s word-of-mouth. They help other customers to know about the brand even before they visit the store.
They are the accountable statements by the users that acknowledge the authenticity of the brands.
It is a perfect way to make great customer experiences visible. According to statistics, 92% of online shoppers incorporate reviews in their purchase decision. With such a colossal figure, you cannot afford its absence in your e-commerce store.
Reviews help your brand to spread through thick and thin of marketing layers.
Whether a third-party review such as Google review, Facebook review, Yelp review, Trustpilot review, etc. or direct reviews on a website, it is the most organic form of feedback that can help brands grow globally and encourage audience interactions.
The Review system gives customers a space to express their appraisals and opinions and let other customers know about your brand and products. It can also provide brands with room for improvement.
3. Video Content
Content such as Instagram videos and Youtube videos are the primary source of UGC when it comes to videos. You would be amazed to know that Youtube has 2 billion unique users every month, and Instagram has 1 billion users every month. With so much popularity worldwide, these platforms have become one of the best sources to generate UGC.
Youtube does not provide content for marketing purposes, but it creates a sense of authenticity and reliability for the brand with its influencer marketing.
Imagine you are browsing a Youtube channel, and you see a brand being endorsed by authentic customers tkhrough a small video. Does this catch your attention? I guess YES.
Through videos, they can tell you about the branded products, especially the unboxing videos showcasing all the inside products and how well it works for them. Such videos are enough to create a sense of desire in the customer.
Similarly Instagram videos mainly comprises of short videos posted by the real customers on Instagram with the tag of the brand. Brands can repost the stories as UGC to engage more audience and generate valid promotions.
4. Blog Post
Being a blogger is trending nowadays. Social media channels like Instagram, Facebook are loaded with bloggers, with a high percentage of Fashion blogs.
Imagine your fashion brand being promoted on social media by some bloggers, along with videos and posts. It would be no surprise that your brand will get fame and a good name.
Bloggers often display products with their ‘how to use’ tutorials and videos on how it transforms your look. Such content acts as a UGC for the brand and gives your brand recognition among large scale audiences.
Any content uploaded by the bloggers related to the brand is the UGC that can help the brand increase followers and drive sales.
5. Hashtag Campaigns
Have you ever heard of the #ShareACoke campaign or #IceBucketChallenge? One of the most famous hashtag campaigns we have witnessed till yet.
Hashtag campaigns are simply the promotional event in which the content posted by the audiences using the specific hashtag is used by the brands to display their products and their reliability.
Brands create their hashtag campaigns to boost their interaction with the audiences. It is a perfect tool to display UGC during the event or to make the event successful.
They are the word-of-mouth campaigns where customers can voice their opinions and experiences with the brands which can be displayed globally to enhance audience reach and achieve the desired success.
6. Case Study
A case study is the detailed qualitative and quantitative study of a particular product or subject like the person, event, brand, etc.
When the customer writes his reviews in the detailed form explaining the pros and cons of the product/service, brands can use the content to land new customers.
This content is the User-generated content for the brand that helps the brands to showcase their products in a versatile and dynamic form. Brands can utilize this on their website to share the opinions of other genuine customers to influence potential customers.
The case study is the formal way of brand promotion on the digital work front. This way, brands can enhance audience engagement on a website and can increase its audience reach.
Surveys are the general views or description related to some specific feature or product to construct a working plan.
Brands opt for surveys before launching a new product/service in the market. The customer’s views help the brands know the needs of the market in a better way.
Using the information gained by the surveys, brands can cater to the needs of the customers and build a better understanding with the users and enhance their brand image and value.
Also, brands can use the surveys as UGC to display the content in the form of graphs, infographics, and statistics on websites to invite and appeal more customers towards it.
8. Interactive Events With Customers
Brands can organize events such as seminars, webinars, chat shows, etc. to have an interactive session with the customers.
In such sessions, customers become the brand ambassadors for the brand, and their words turn into advertising statements. The words of the customers are considered to be authentic and persuasive.
This concept of UGC is followed by big corporate companies to attract more customers and gain audience engagement.
Taggbox – The #1 UGC Platform
Taggbox is a UGC platform that helps the brands & businesses to collect and curate UGC from over 20 social media and digital platforms in the forms of images, videos, texts, reviews, testimonials, etc.
The platform also allows brands to customize the collected User-generated content, moderate it, get content rights from the users, make UGC shoppable with product tagging, and create your unique UGC marketing campaigns.
Beyond this, Taggbox also provides you the option to publish your UGC campaigns across different channels like websites, eCommerce stores, events, signages, social ads, social media, emails, and more.
The platform provides complete UGC marketing & campaign solutions along with exceptional scalability features. Your UGC campaigns with Taggbox will help you to build brand trust, grow brand awareness, boost user engagement, get more traffic, and increase conversions.
Wrapping it up
User-generated content is the best form of content marketing and pays you back with a good scale revenue. Users consider this content to know about the authenticity and credibility of the brand. And most importantly, its cost-effective i.e. low investment and high ROI.
It’s time to generate UGC for your brand using different strategies and display it to boost your marketing sphere’s performance.