UGC Marketing Strategy: A Comprehensive Guide for 2024

9 minute read

Look around, User-generated Content is everywhere. Any person posting an image with a small caption and tagging the brand is UGC, but when the brand repurposes this post, it becomes a part of their UGC marketing. 

Users crave content and are attracted to places where they can easily find exciting and intriguing content. One type of content that captivates users to a great extent is user-generated content. 

With social and digital media becoming popular, it has become even more crucial for brands to find and create content that is relatable and valuable to their audience. 

This is where content marketing strategy comes into action. But wait, there is more! 

What Is UGC Marketing? 

UGC marketing is an all-encompassing marketing strategy that unites UGC (or content created by your community) to spread brand messaging to targeted consumers through various platforms, including social media. It is crucial to understand that user-generated content is at the center of UGC marketing.

According to the Content Marketing Institute’s 2020 survey, 86% of B2C and 91% of B2B marketers reported using content marketing as part of their overall UGC marketing strategy.    

Now, content marketing is so hyped up in this digital age as it is immensely trustworthy, reliable, credible, and authentic and has the power to influence users’ behavior and decisions. 

So, UGC content marketing is when brands & businesses try to leverage all the relevant, valuable, and powerful user-generated content in their marketing campaigns to build trust, increase engagement, and drive conversions. 

UGC Marketing Advantages For Brands

You have explored above that why content marketing resorted to user-generated content to drive results and here we present some advantages that the UGC marketing plan presents for content marketing & brand growth. 

1. Reality & Credibility Is What Users Look For 

In this age of digital media consumption and commerce, to address the concerns of users regarding the brands about their authenticity, security, and credibility to drive results. 

Now, doing so isn’t possible with branded content as a brand will obviously talk positively and progressively about its brand so UGC in marketing becomes a perfect choice to show the real image of the brand and prove its credibility to potential customers. 

2. Trust & Reliability Is A Must For Any Brand

Again continuing on the path of reality and credibility, the next checkpoint is to gain user trust and build reliability among the users so that they are not hesitant to engage with your campaigns & brand. 

UGC marketing
What do you think, which is more reliable ton you?

As you can see in the above image, it clearly reflects the professional and edited form of stock images while on the left you can see a more natural and real-life use of the product through UGC. 

Building trust and reliability requires having authentic and realistic video content that has been shared by the existing customers as they are the perfect advocates to show the quality of your products & brand. 

So, user-generated content being real & authentic content can perfectly help you to build trust and reliability for your brand through your marketing campaigns. 

3. Bring-Forward Brand Advocacy & Desirability

Having positive word-of-mouth about a brand is extremely crucial as it works like a magnet to attract consumers to your stores. Now, it isn’t possible for the brand to showcase advocacy through its own content thus UGC paves the way here.

User generated marketing
Wayback Burgers Using Taggbox Widget for Brand Advocacy

User-generated marketing correctly showcases how the existing customers are using your products/brand, their experiences, satisfaction levels, and much more creating brand advocacy about the brand. 

Collect, Manage & Utilize UGC

Also, as consumers come across this brand advocacy, this creates a sense of desirability to associate themselves with the brand and reap all the benefits that other customers are reaping. 

4. Get The “Most-Important” Engagement From Your Users

Engagement in marketing campaigns is a key metric that defines the success of the marketing campaign and content is most important when you want to engage users. 

UGC marketing is known to be most engaging and intriguing to the users and rightly so as it is created by the real users based on their creativity and experience. 

ugc marketing
Starbuck’s #whitecupcontent! See the number of posts and engagement, So much content to use for marketing for Starbucks

This makes it aesthetically diverse, entertaining, unfiltered, and relatable to the users thus they tend to engage more with the UGC as compared to the branded content. 

User-generated content can be said to the content that is created by the engagement and for the engagement. 

5. Boost-Up Your Conversions & Revenue

Probably the ultimate goal that every brand and marketer keeps in mind while creating their content marketing strategy is to increase their conversions and thereby revenue. 

user generated content marketing statistics

User-generated as we know is highly trustworthy and engaging among the users, has the potential to drive immense conversions. The fact that over 90% of the people trust UGC to assist them in their online purchase decision is a validation of how UGC drives conversions. 

Now, showcasing relatable and positive Shoppable UGC or visual UGC across your marketing campaigns and channels leads to intriguing consumers towards the sales funnel. Ecommerce stores can leverage the UGC on ecommerce to drive their conversions through inspiration and social proof.

Increase Your Ecommerce Conversions With UGC

6. The Most Cost-Effective Option For Your Marketing

Content creation is a mammoth task for brands as there are various challenges like uniqueness, freshness, authenticity, credibility, creativity, etc. are necessary to be included. 

Managing all these aspects, it leads to brands investing huge budgets into labor, time, and resources in content creation and the negative element is that the branded content won’t be as impactful as user-generated content. 

UGC marketing is a cost-effective method where you don’t have to make a huge investment into content creation, instead; you can use tools like a UGC platform to discover, collect, and curate all the relevant UGC with the constant flow of unique & fresh content. 

Must Read – How to Leverage UGC In Facebook & Instagram Ad Campaign

UGC Marketing Strategies & Tips

Since we have explored how UGC marketing strategy can benefit your content marketing campaigns, here are some of the best ways to leverage UGC in your content marketing.

1. Hashtag Campaigns

Hashtag campaigns have been a popular trend among brands as part of their marketing campaigns. As social media platforms have gained popularity, the use of hashtags with content-sharing has also magnified.

ugc content marketing
Hashtag Campaign to Gain More UGC

So, to get users to create UGC about your brand and engage users with your campaign, you can create a hashtag campaign, distribute it on social platforms, and encourage users to involve & engage.

2. Constant Social Engagement

Now, creating UGC marketing campaigns and distribution of campaigns is not enough, it is essential that you constantly engage and interact with your users and social media platforms are the best place to do so. 

Since social media provides an easy way to interact with users, you should take it as an opportunity. This will help you build a positive brand image and trust among the users. 

Also, this social engagement will encourage users to share content more and engage more with your brand. This can be leveraged in your future marketing campaigns.

3. Gamification Strategies

It is one of the most trending tactics among brands nowadays where they create gamification strategies like polls, contests, quizzes, leaderboards, participation benefits, rewards & recognition, and many more to engage users and drive conversions along with the brand building. 

These gamification strategies help in attracting users towards your campaigns to get rewards and recognition whereas you get valuable user-generated content from your users that you can leverage in your UGC marketing campaigns. 

Many leading brands use this tactic and one such globally popular brand is GoPro which is the leader when it comes to creating gamification strategies and using UGC in marketing.  

3. UGC Platform

It is the best solution when it comes to leveraging UGC in marketing strategy. A UGC platform like Taggbox helps you in the discovery, collection, and curation of user-generated content from different social media and digital platforms. 

user generated marketing tool

You can then display this user-generated content across various marketing channels like websites, events, digital signages, emails, social ads, etc. easily with the UGC platform. 

The UGC platform also allows you to customize your UGC campaign with beautiful themes, creative design elements, colors, styling, and much more. Also, you get the moderation feature to keep the best UGC and remove irrelevant UGC from your campaign. 

Besides, you can enable real-time automatic updates, manage UGC rights, gamify the experiences, integrate your hashtag campaigns, measure your UGC campaigns’ performance with analytics, and much more. 

Also Read – Psychology Behind User-Generated Content


The hype around UGC has been increasing and the reasons have been the benefits it presents through content marketing. We have tried to show you the major advantages of UGC here but there are many more possibilities that you can uncover with UGC content marketing. 

It is essential that you should integrate UGC with your content marketing strategies to maximize your returns and drive brand growth. So, get started with the strategies that we have suggested and create your unique and amazing UGC in marketing campaigns for all of this, you can use robust and powerful UGC tools available in the market. 

Manage All User Generated Content at One Place

Explore UGC Suite→


Brands usually go with embedding social media or reviews feeds on the website. You can use Taggbox to embed feeds without any hassle, want to try it? Brands also embed UGC in email campaigns to attract more clickthroughs. While website and email are dominating marketing channels, brands also use UGC in their blogs, social ads, digital signages, in-store displays, social walls, etc.

One of the top benefits of UGC is social proof. While UGC helps marketers with improved visibility and brand awareness, it also helps in building trust, improving conversions, and most importantly customer retention and sales. It gives a more perosnalized touch to the marketing strategies and facilitates customer-centric product developments.

UGC can foster a sense of community and connection with a brand, which can help to increase customer engagement and loyalty. It also provides a sense of authenticity and realness to a brand, which can help to build trust and credibility with customers.

UGC marketing can help a brand generate more leads by leveraging the trust and credibility that consumers place in the opinions of other consumers. By featuring UGC on your brand’s website or social media channels, the brand can demonstrate to potential customers that real people have had positive experiences with the brand’s products or services.