USA Cycling Gains Momentum With Taggbox Hashtag-Powered UGC Wall
Sports communities embody the very essence of creating impactful experiences for participants.
These communities provide a nurturing and supportive environment where individuals can pursue their athletic goals, grow their skills, and forge meaningful connections.
Within such communities, the progress made by others can have a profound ripple effect, inspiring and motivating more people to keep pushing forward.
USA Cycling, in its pursuit of continuing to provide the members with motivating stories, turned to Taggbox and showcased user-generated content created by its participants for its various events.
USA Cycling: Get the Full Picture
USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, gravel, BMX, and esports. USA Cycling’s mission is to grow participation and engagement with the sport of bicycle racing and achieve sustained international success across all cycling disciplines.
USA Cycling supports cyclists of all levels and abilities, from those just beginning in the sport to international-caliber athletes. The organization identifies, develops, and selects cyclists to represent the United States in international competitions through the support of youth and interscholastic programs, amateur and grassroots bike racing events, athlete development programs, and operational support for cycling clubs, racing teams, and event organizers.
USA Cycling has a membership of 80,000, sanctions over 2,500 events annually, and is a member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC).
Laying Out The Expectations
USA Cycling wanted to inspire and connect with its audience through credible content; speaking of credible content, there’s nothing more authentic than UGC.
USA Cycling wanted to use the content from its members and participants of various cycling events to maximize brand awareness and build trust among its audience.
The client wished to aggregate content from their event hashtags – #TrackNats, #RoadNats, #MTBNats, and #CollNats, as well as their track talent ID program, ‘Search For Speed’, and create compelling feeds from them, ultimately showcasing it on the webpages of these various events.
Exceeding The Expectations
Sports communities thrive on healthy competition. Witnessing athletes break records and display remarkable skills is an excellent motivator for spectators and aspiring athletes alike, and for that reason, shining a deserving spotlight on these events and their participants is crucial.
USA Cycling has actively hosted various cycling events and wanted to utilize the content generated from these event hashtags in a well-curated manner on different web pages of each event, which not only serves as inspiration but also poses as social proof for the visitors.
With Taggbox’s UGC Suite, USA Cycling was able to manage all the content – including UGC and branded content, effortlessly. The UGC Asset Manager made it easy for USA Cycling to curate hashtag-specific feeds for each event, all on one Taggbox dashboard.
This enabled the brand to automate the task without having to navigate the tool repeatedly, saving the client considerable time and effort.
Collect, Curate and Publish UGC from One-Dashboard
The Outcome
USA Cycling reached a noteworthy milepost with Taggbox’s efficient features that enabled them to create event-specific widgets, with each widget having over 50 posts. This helped USA Cycling to showcase each event with maximum visibility.
Additionally, their event hashtags #MTBNats and #CollNats drove 2.3K and 4.1K website visitors, respectively. Their event, ‘Search For Speed,’ saw a surge and reached 2.5K website visitors. All of its credit goes to Taggbox’s ability to aggregate, curate, and publish compelling content feeds to various marketing touchpoints.
Exploring Possibilities With Taggbox
Sports events have created an atmosphere of excitement, exhilaration, and community spirit within people. They go beyond mere entertainment and hold a space for endless possibilities of growth and visibility for organizations.
Taggbox offers a wide range of possibilities for the sports industry, revolutionizing how sports events are experienced and shared. Here are some potential use cases and benefits of Taggbox in the sports industry:
- Live event engagement: With Taggbox, sports events can engage fans in real time by displaying photos and videos on digital screens within stadiums or on websites. This fosters a sense of community, encourages fan interaction, and enhances the overall event experience.
- Fan-driven campaigns: Taggbox enables the creation of interactive and engaging campaigns that involve fans. Sports organizations can run hashtag campaigns, contests, and polls, encouraging fans to participate and share their experiences. This boosts fan involvement, generates user-generated content (UGC), and creates a buzz around the event or team.
- Sponsorship activation: Taggbox provides opportunities for sports organizations to integrate sponsor branding within social media feeds and UGC displays. This allows sponsors to reach a wider audience and maximize their exposure during events, creating mutually beneficial partnerships.
- Athlete and team promotion: Taggbox helps sports organizations highlight their athletes and teams by showcasing their social media updates, interviews, and behind-the-scenes content. This promotes fan engagement, increases visibility for athletes, and strengthens the bond between fans and their favorite sports personalities.
- Brand building and fan loyalty: By leveraging Taggbox, sports organizations can build their brand and foster fan loyalty. Engaging fans through UGC, social media interactions, and immersive experiences creates a sense of belonging and emotional connection to the team or event, ultimately building a loyal fan base.
Collect, Curate and Publish UGC from One-Dashboard
