Welcome back to yet another blog in the world of social media. This time, we will talk about the leader that got us hooked on the concept of quirky short videos; yes, you guessed it right, TikTok. Not only did 2 billion people downloaded the app since its launch in 2016, but they also spend […]
13 minute read
Remember when everyone on our TikTok ‘For You’ page was doing their makeup while holding Crocs? It seemed strange, right? Benefit Cosmetics kicked off this trend by teaming up with influencer Manny Mua. Soon, the whole world joined in, making it a big trend that did well. Even though it was weird for us, it […]
15 minute read
Travelling isn’t a mere activity anymore; it’s a soul-stirring experience. Brands must strive to showcase it with captivating, high-quality content that leaves an indelible mark on our hearts and minds. Whether it’s a weekend getaway or a whole week’s holiday, Schiermonnikoog, the smallest island in the Netherlands, has a lot to offer. Known for its […]
5 minute read
In a world where influencer marketing reigns supreme, content is king. From stunning product shots to unboxing videos and candid behind-the-scenes peeks, influencers have a knack for creating visually engaging and compelling content that captivates their followers’ attention. But what happens to all that content once the campaign is over? Is it destined to be […]
8 minute read
âťť Social media videos are the future of marketing. It’s time to get on board. âťž Recent studies show that 58% of digital marketers intended to incorporate video content into Instagram marketing in 2024 because of how much attention they grab. What if we told you that you could leverage the same visual appeal to […]
13 minute read
Let’s face it, User-generated content has become an indispensable part of our online experience, shaping how we interact, share, and consume content. From social media platforms to review sites, UGC has revolutionized how we discover new products, services, and ideas. With 92% of shoppers considering UGC before purchasing, brands must find the best UGC marketing […]
11 minute read
User-generated content has been a building block for brands for a long time. However, it wasn’t until now that marketers and businesses took the time to take full advantage of users’ content and publish it wherever their audience is. Looking for real-life experiences around a product has become a consumer habit as these reviews are […]
9 minute read
Automation is not a cure-all aspect for brands but just a mere guide toward success. In this cutthroat competition, automation combined with the humanization of processes can do wonders. And what is equally if not more important for businesses than conversions? It’s reputation. Reputation is an outcome of strategically portrayed assets. It might come as […]
18 minute read
There has been a paradigm shift in the social media landscape from a social-based model to a content-based model. Audiences these days crave content that relates to and touches them. They seek content that is around their interests. The rise of TikTok is the best example to demonstrate this. Gen Z loves content that interests […]
8 minute read
