In today’s digital world, the rules for starting a business have changed, and it seems like everyone is running a startup. With hundreds of thousands of new businesses coming to fruition every year, how do you differentiate yours from the crowd? Today, we are sharing a few marketing tips for startups which every startup company should focus on!
A well-driven social media marketing strategy for promoting your startup and creating a groundwork for its strong presence in the industry is no more a choice but a requirement for surviving the cutthroat competition.
Let’s explore a few ways to make your startup’s unique mark on the business world.
Make Customer Experience an Integral Part of Your Brand
Good customer experience is not a given, but it can be the difference between a successful startup or a startup that fails. You’d be surprised how many businesses get this wrong at the outset; some startups often don’t have the manpower to respond to all of their customers’ inquiries, while others simply don’t place it as a high priority.
Apart from this, most of the successful marketing strategies are those which incorporate user-generated content as an integral part of their startup’s marketing campaigns, thus placing the customers on the highest pedestals of all. You can use UGC for your in-store marketing campaigns and all other marketing touchpoints!
Displaying user-generated content as part of your startup’s content, not just only provides social proof but also enhances the interest and thus engagement of the customers with your brand. This overall helps to grow consciousness about your brand and help it grow.
Set yourself apart by personalizing your customer experience. If you don’t have the time or resources to hire someone to do this for you, consider setting up a chatbot on your main website. Put a contact form on your site, or at the very least, make sure you have contact information on your site so customers feel like they can reach you at all times. And, do your best to answer emails within 24 hours, and make the responses personal.
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Stake Out the Competition
To be unique, you have to first understand the status quo. Analyzing your competitors should be the first thing on your menu, so you can get a sense of the industry norms – and how you can challenge those norms.
Being a startup, having a strongly backed social media marketing strategy for your venture is a must. In the process, you employ various social media tools to assist you through your startup journey. In order to have an insightful and detailed analysis of your startup’s marketing campaign, your competitor’s strategy and their performance, employing a robust Analytics Tool, one like Taggbox, is a great choice to include in your arsenal of social media tools to help your startup grow and flourish.
Identify your top competitors, get a sense of their social media content strategy; how do they engage with their audience? Which topics and keywords do they focus on? How often do they post to their blog and social media? What does their website look like? All this astute information helps you to funnel your startup’s own marketing strategy as an efficient and effective one.
Invest in Your Digital Presence
Having an impactful digital presence is a must for any startup to initiate their process of growth, as it gives your audience a way to find you – and trust you. In fact, consumers are more likely to trust a business’s website than they are to trust what they read about you on Google.
In this respect, you should already have some sort of online presence before your business is even fully set up; if you don’t already, you better get on the digital train fast. While having a website isn’t unique in and of itself, a well-designed site gives you a place to express your brand’s personality and show the world who you are.
Where social media is a public place to interact with your customers, a website is the online “home” of your business (which is extra important if you don’t have a brick-and-mortar presence). Whether you’re building hype about your soon-to-launch startup or First-time business owners tend to haphazardly throw together a website and think it’s enough.
You could integrate your online presence with your digital presence by displaying your influence over social media on your website. You could embed your social media feeds on your website, thereby displaying social proof of your credibility and telling your website visitors of your social presence, thus juggling the traffic between your website and your social profiles. This establishes a globally even image of your startup depicting a unique brand theme.
Focus on Branding
Branding is something that many startups don’t account for, but it’s a crucial part of distinguishing yourself from competitors. Having a strong digital presence helps you a long way in building a strong brand image for your startup. Once you have a good read on the competition, you’ll have a better idea of what exists out there, and how to take a new approach – whether through design or brand messaging. You’re showing the world why you’re the newer, better version in your niche, and the qualities that make you so are what you’re going to emphasize in your branding efforts.
Some things to check off of your branding checklist:
- Creating a logo. Your logo is at the forefront of your brand identity, so, create a cool logo that expresses your brand personality. Promote it on your social media platforms and on your website.
- Crafting an identity. Make sure the colors and fonts you use in all of your branding materials (whether business cards or social posts) are consistent with your logo.
- Cultivating a brand voice. The way you “speak” to your audience (through content and copy) will bring your personality to life.
Avoid Keeping Secrets
It’s instinctual to want to hide what you’re doing from the people around you, and most startups use secrecy as their MO. However, as a startup, you’ll likely have to refine your services or products more than once before you get them right, and what better way to do that than to ask your audience for critique?
Keeping secrets will deprive you of important feedback, where openness will give your business a trustworthy reputation. And, you’ll have a competitive edge on the other businesses in your industry, as you’ll be able to hear directly how your audience responds to what you offer and what they need you to create for the next.
In order to inculcate transparency into your startup’s marketing campaign, you could always choose to display customer feedback, reviews, ratings, and testimonials either as part of your marketing campaign, You can use content aggregator tool for doing so! or on your website. This helps you generate more trust among your customers.
Building a business is always an effort, but the effort is worth it if you’re not afraid to stand out from the crowd. Emphasize why you’re different from competitors, and remember to play to your strengths; ultimately, you’ll be able to set yourself up as a dominating force in your industry.