Repurpose Influencer-Generated Content For Maximized Reach
In a world where influencer marketing reigns supreme, content is king. From stunning product shots to unboxing videos and candid behind-the-scenes peeks, influencers have a knack for creating visually engaging and compelling content that captivates their followers’ attention.
But what happens to all that content once the campaign is over? Is it destined to be lost in the depths of an influencer’s Instagram feed, never to be seen again? Or can you repurpose it creatively to keep the momentum going long after the campaign has ended?
The answer is a resounding yes! With a bit of out-of-the-box thinking, you can breathe new life into your influencer marketing content, reaching new audiences and maximizing your investment.
So, sit back, grab a pen and paper, and get ready to learn some creative ways to accurately repurpose your influencer marketing content.
The Rise of Influencer Generated Content (IGC): Everything You Need to Know
Influencer marketing has taken over the social world, and with good reason. It’s an incredibly effective way for brands to reach new audiences, build trust, and drive sales. But what is influencer-generated content, and why is it so important?
In a nutshell, influencer-generated content (IGC) is paid content created by an influencer on behalf of a brand. This can take many forms, from sponsored Instagram posts and YouTube videos to blog posts and podcasts.
Unlike User-generated content where content is created by existing users, IGC is produced by people who are already quite famous on social media.
The key is that the influencer creates the content using their own voice and style and is designed to promote the brand or product in question. This is different from UGC Creators who on the contrary do not require a huge follower base.
Not convincing enough? Let’s change that!
Here are some eye-opening statistics about Influencer-Generated Content
In the new era, influencer marketing has become a ubiquitous strategy that most brands have adopted to boost their visibility and drive conversions. The data speaks for itself.
- 61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content.
- 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.
- The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. In 2022, the market to expand to a whopping $16.4 billion industry.
Also, Read – Content creator vs influencer
Beyond the ‘Gram: Innovative Ways to Repurpose IGC for Your Brand
If you’re already investing in influencer-generated content (IGC) for your brand, why not make the most of it? Here are some ways to repurpose your IGC and extend its reach:
1. Repost Influencer-Generated Content on brand social channels
Why limit your IGC to the influencer’s audience? Reposting their content on your brand’s social channels can increase their exposure and engagement among your followers.
Did you know that 57% of brands Repost on TikTok? Their prominent sources for unique content are influencers who share sponsored content for their brand.
Turn your IGC into a social media powerhouse by reposting it on your brand’s social channels. This strategy increases your content output and brings your brand closer to your audience. With the proper caption and hashtag strategy, your reposted IGC can attract new followers and turn them into loyal customers.
2. Use influencers’ content for advertisements
The right IGC can make a powerful impact on your Influencer campaigns. Influencer-Generated Content can be the missing piece of your advertising puzzle.
Repurpose your Influencer’s Content to create compelling and memorable ads that stand out from the crowd. Incorporating IGC into your ads can also help to personalize your brand, creating a more personal connection with your target audience.
Brightland, a maker of olive oil, wanted to know if including micro-creative material in their social media advertising efforts would increase online sales.
With IGC and branded content combined, they observed a 25% increase in attributed transactions and a 20% decrease in the cost per purchase.
3. Boost your email campaign by leveraging IGC
Repurposing IGC in your email campaigns can make your content more engaging and persuasive, leading to higher open and click-through rates. With Influencer-Generated Content, your email campaigns can become more engaging and visually appealing.
IGC can break up long blocks of text and create a more dynamic and engaging experience for your subscribers. By using IGC in your emails, you can create a more cohesive brand experience for your audience across all channels.
4. Take up content creators for your storefront displays and billboards
Repurpose Influencer-Generated Content to bring your storefront displays and billboards to life. By featuring your IGC prominently, you can create an eye-catching display that draws customers into your store. IGC can also help to make your brand more relatable and authentic, creating a lasting impression on potential customers.
5. Put up IGC on the company’s blog or website
Repurposing Influencer-Generated Content to your website or blog can enhance your brand’s storytelling and authentically showcase your products or services.
IGC can help to personalize your brand and create a more authentic connection with your audience. By leveraging IGC on your website or blog, you can also create a more engaging and impressive user experience for your visitors.
Take a look at this example from PuraVida, which collaborated with digital artist Ashlee Bock. The PuraVida team used a photograph that Ashlee had posted to her feed (as is) to enhance the website’s main page.
At a much lower price than studio-quality content, influencers may create it. Use those pictures wherever it makes sense to.
6. Repurpose IGC into your Brand Packaging
IGC on your package can provide your clients with a more unique and memorable unwrapping experience. IGC on packaging can also make your items appear more relatable and genuine, enhancing your brand identity.
For example, Glossier’s Cloud Paint blush comes in a tube that features a photo of a customer wearing the product, which was originally shared on social media. By featuring user-generated content on their packaging, Glossier not only celebrates their community of loyal customers but also creates a sense of authenticity and relatability around their products.
7. Turn Influencers’ content shoppable
With eCommerce owners constantly looking for ways to engage their customers, transforming influencers’ content into shoppable images, and displaying them on their online stores came like a blessing in disguise.
The possibilities are endless while taking up social commerce: you can feature influencer photos on your product pages, share influencer reviews on your social media channels, or create a dedicated influencer spotlight section on your website.
Brands like Eureka Street an Australian furniture brand, add shoppable Instagram UGC Gallery on their website. They published a dedicated category “Inspiration” on their online store with tagged products to attract users and boost engagement.
8. From Print to Person: Leverage IGC in your Print media
Don’t overlook the power of print media; influencer-generated Content can be used to provide a tangible and lasting impression for potential customers. IGC can be used to create authentic and eye-catching flyers, print ads, tri fold brochure, and magazine ads.
Repurposing IGC into your print media campaigns can create a tangible impression on potential customers. With the right design and messaging, your IGC can help to position your brand as relatable, authentic, and trustworthy.
Explore the Benefits of Using IGC in Your Overall Marketing Mix
So why is IGC so valuable?
But it’s not just about reach – it’s about trust. Influencers have spent years building relationships with their followers, and those followers trust their recommendations and opinions. By creating authentic and genuine content, influencers can help build trust and credibility for the brand they’re promoting.
2. Greater Creative Freedom
Working with influencers allows brands to have greater creative freedom and explore new ways to showcase their products or services, which can lead to more engaging and innovative marketing campaigns.
3. Cost-Effective Marketing
Influencer marketing can be a more cost-effective way to reach your target market and build brand awareness than traditional advertising methods.
Using Emma Abrahamson’s video as the creative for a sponsored post across Facebook, Instagram, Audience Network, and Messenger is an example from the beauty brand Korres.
This way they reached their desired audience at the right place and time effectively without any additional content production costs.
4. Stronger Brand Identity
Working with influencers can help you create a stronger brand identity by aligning your brand with the values and personality of the influencer, which can facilitate standing out from the crowd and overcoming the cutthroat competition.
5. Increased Conversions and Sales
Influencer-generated content can be a powerful tool for driving conversions and sales, as influencer endorsements are seen as a form of social proof that can influence purchasing decisions.
Look Ahead on What’s Next for Brands and Influencer-Generated Content?
Influencer-generated content is more than just a buzzword in marketing – it’s a game-changer.
By tapping into the creativity and authenticity of influencers, brands can connect with their audience on a deeper level, increase engagement, and drive more conversions. From reposting IGC on social media to using it for advertisements and beyond, the possibilities for repurposing this valuable content are endless.
So, what are you waiting for? Start exploring the benefits of Influencer-Generated Content for your brand today and take your marketing to the next level!