Digital Marketing is no longer an unexplored term for anyone in the field now. It...
When it comes to marketing for brands, social media has always been a crucial and foremost platform to cause recognition and enhance user engagement. Approx every month, over 2 billion users on Facebook, one billion users on Instagram, and 350 million users on Twitter are active. In short, people like to spend most of their time on social platforms. That’s … Read More
A few days more and the merriest season of the year will be here. Yes, the countdown for Christmas has begun and we just can’t wait to see our social media profiles fill with uber exciting & engaging Christmas campaigns. Believe it or not, most of the brands have already spinning their magic around social media campaigns all with one … Read More
Fund Raising events and activations is an extensive occasion for nonprofit organizations. It can involve a great deal of effort to gather resources for achieving a cause. However, in the world of today, when social media marketing influences most of our decisions, actions, and inclinations; leveraging upon a social community to attain fulfillment of your goal appears to be the … Read More
Over 330 million active users per month! According to a statistical study, the introductory figure indicates the number of Twitter’s active monthly users. If we translate these terms from a marketer’s understanding, this number implies the opportunity for a brand to enhance awareness and generate enormous UGC through Twitter. Nonetheless, to capitalize this opportunity, a brand needs a credible content … Read More
Planning a successful Instagram marketing campaign can take a lot of work. A clear idea of objectives & deliverables must be known to marketers. A creative strategy is then required for achieving results. With Instagram becoming every brand’s go-to choice for Instagram marketing campaigns, considering it is the mecca of media with growing active users every month, it’s becoming tough … Read More
Instagram has proven to be a promising platform for businesses to organize user-generated content campaigns successfully. It is also becoming a leading choice among businesses to boost reputation, traffic, leads, and sales. Instagram is a significant opportunity to generate new customers and to better engage with the existing ones. We are talking about some meaningful Instagram marketing campaign examples that … Read More
There are social media marketing strategies that work for every brand and guarantee their success rate. Strategies such as partnering up, inviting rich user-generated content, spreading social awareness or simply capitalizing on trending technology and making rich and wise use of social platforms functionalities. Here in, today, we are talking about 5 social media marketing campaigns that have been done … Read More
Time passes by quickly, doesn’t it? Christmas will be just around the corner and we will not even know. The festive spirit of Christmas is all about the fancy decorations, exciting festive discounts being run by brands, product promotions, Christmas special products and services, Christmas campaigns on social media, Twitter and Facebook contests for customers and a whole lot more. … Read More
What is a Social Media Campaign? A social media campaign is marketing and advertising efforts put in to achieve a business goal. Business goals can be many –new product launch, celebrating a company milestone, expanding client base, increasing customer awareness, building brand awareness and social and moral causes. Social media campaign differ from the day-to-day social media activities that brands … Read More
Hashtags are the building blocks of social media marketing for an Event or brand. They combine social media posts that use a particular social media hashtag and hence are also known as a hashtag aggregator. Hashtags allow anyone to follow a hashtag campaign on social media. They also gather all the online conversations about an event for a hashtag wall. … Read More
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