A few days more and the merriest season of the year will be here. Yes, the countdown for Christmas has begun and we just can’t wait to see our social media profiles filled with uber exciting & engaging Christmas campaigns.
Believe it or not, most of the brands have already spun their magic around social media campaigns all with one objective – to cheer up the target audience and bring out their festive spirit. From ages, big brands have been viewing this season as an opportunity to engage with people in an interactive conversation with their customers via social media platforms.
And in a fit of nostalgia (and awaiting this year’s campaigns), we here share with you the 7 Best Social Media Campaigns of all time that were able to get the festive mood right on point.
Hashtag Campaign: #TedsElfie
A simple task – find the missing Elfie with only one hint that an Elfie taken by Santa.
Ted Baker and POKE agency launched an interactive holiday social media campaign #TedsElfie, where users needed to find the missing elves by visiting @TedsElfie on Instagram and participate in the ‘choose your own adventure’ style game.
Mentioned game placed tags on visuals that aided users in finding the missing elves and on their success, they were rewarded with prizes. Ted Baker created 32 unique Instagram accounts to motivate the users to hunt for elves and win prizes. As a result, Ted Baker got a whopping number of 14.5k competition entries and 37k interaction throughout this period.
Hashtag Campaign: #ACGiftofHome
Air Canada’s #ACGiftofHome was a campaign of hope and bought tears to everyone living abroad. The motive behind the campaign was to give a socially driven holiday campaign to the customers, where Canadians who live in London gathered at a bar called the Maple Leaf to get a taste of home.
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Our @aircanada #acgiftofhome has hit ONE MILLION VIEWS in 4 days!!! (Link to video in profile!).. We are so excited we made a poster LOL! (Please look at my mad drawing skills!).. Air Canada, you have truly brought so much joy to us and our families this holiday season. Thank you for this experience and allowing us to share our story with so many people ❤️?✈️?☃ #aircanada #flyaircanada #toronto #halifax #yyz #yhz #youtube #onemillion #family #music #merrychristmas #christmas #happyholidays #eastcoastlifestyle #christmastree @bamtone
The official campaign video showed two Air Canada pilots enter a pub and give round-trip tickets to everyone present to visit Canada for the holiday season. Furthermore, they also encouraged the customers to post their own stories with the #ACGiftofHome hashtag.
With this merry Christmas campaign, more than 200 people were able to go back to their home for holidays.
Hashtag Campaign: #MissAdventure
Kate Spade’s integrated campaign is as luxurious and outstanding as her products. Her New-York based brand released a video titled “Joy Ride” starring Zosia Mamet and Twitter sensation Anna Kendrick. The campaign was called #MissAdventure, and the video showed Anna Kendrick searching for her lost keys while showing the brand’s clothes and accessories.
The best part about this interactive video was that viewers could purchase any of the Kate Spade products featured in the video simply by clicking on them.
Hashtag Campaign: #WishesDelivered
UPS campaign Wishes Delivered was an initiative to make the dreams of customers into reality. Customers were asked to upload their holiday wishes along with the hashtag #wishesdelivered on social media and these same wishes were fulfilled. The wishes were granted to the customers by UPS. Moreover, every special wish uploaded using the #wishesdelivered hashtag raised money (starting from $1) for several non-profit organizations such as Boys & Girls Club of America, The Salvation Army, and Toys for Tots.
— UPS (@UPS) November 23, 2015
— UPS Capital (@UPSCapital) December 17, 2018
In 2014, the Wishes Delivered campaign “Driver for a Day” story went viral on the social media platforms. The story highlighted a four-year-old Carson who captured everyone’s attention by becoming UPS’s youngest driver and he drove his tiny little UPS truck. Likewise, another four-year-old leukemia patient drove a tiny UPS truck.
Hashtag Campaign: #ManOnTheMoon
Britain’s one of the most anticipated Christmas campaign, John Lewis’s #ManOnTheMoon was designed by Adam & Eve/DDB. It told a story of the man on the moon and a young girl who spots him through her telescope. Miraculously, it conveyed the message of love and kindness for the people and motivated them to find special gifts for their loved ones. This campaign was conducted in partnership with’ Age UK’ to raise awareness about the issue of loneliness amongst elderly folks and encourage people to support them. The brand supported the partnership with in-store and online activity and donated proceeds from the sale of select Christmas merchandise to the cause.
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Another interesting phase of the same campaign was that it opened moon pop-ups in 11 stores, where shoppers were able to take photos with a lunar backdrop and learn about the moon as well as Age UK.
Campaign: Make Someone Happy
Coco-Cola is well-known for its attractive as well as engaging social media campaigns that never fail to touch everyone’s heart. In the year 2014, Coco-Cola dusted off an abstract Sundblom Santa Claus and inspired people to look beyond the gifts. This campaign encouraged the millennial to do little meaningful things for the people around and make them happy.
They made a 60-second TV ad to highlight the kindness and togetherness as an important element and these are two things which makes an individual happy. The video shows Santa Claus enjoying a chilled Coco-Cola and how he was observed people helping out each other and spreading happiness through small gestures.
Coco-Cola also did limited edition packaging which featured Santa Claus. They also organized their traditional style caravan tour, where everyone could click a picture with the Santa Claus on the coke truck.
Hashtag Campaign: #FollowTheFairies
Marks and Spencer’s social media campaign was all out and successful in giving special joy to people on the holiday season. Their video campaign showed two fairies who brought hope and happiness in people’s lives. The fairies were shown helping people change their dull life and make their wishes come true.
Before the campaign began, Marks and Spencer started sending anonymous wishes to people via Twitter. The wishes built a momentum of kindness among all sorts of groups and it gained more than 37,000 followers in a span of a month.
Here, we have covered the best 7 social media Christmas campaigns for you. Which one is your favorite Holiday Social Media Campaigns? Share with us.