A few days more and the merriest season of the year will be here. Yes, the countdown for Christmas has begun and we just can’t wait to see our social media profiles filled with uber exciting & engaging Christmas campaigns.
Believe it or not, most of the brands have already spun their magic around social media campaigns all with one objective – to cheer up the target audience and bring out their festive spirit. For ages, big brands have been viewing this season as an opportunity to engage with people in an interactive conversation with their customers via social media platforms.
And in a fit of nostalgia (and awaiting this year’s campaigns), we here share with you the 7 Best Christmas social media campaign of all time that we’re able to get the festive mood right on point.
1. Ted Baker’s #TedsElfie
Hashtag Campaign: #TedsElfie
A simple task – find the missing Elfie with only one hint that an Elfie taken by Santa.
Ted Baker and POKE agency launched an interactive holiday social media campaign #TedsElfie, where users needed to find the missing elves by visiting @TedsElfie on Instagram and participate in the ‘choose your own adventure’ style game.
The Mentioned game placed tags on visuals that aided users in finding the missing elves and on their success, they were rewarded with prizes. Ted Baker created 32 unique Instagram accounts to motivate the users to hunt for elves and win prizes. As a result, Ted Baker got a whopping number of 14.5k competition entries and 37k interaction throughout this period.
2. Air Canada’s #ACGiftofHome
Hashtag Campaign: #ACGiftofHome
Air Canada’s #ACGiftofHome was a Christmas social media campaign of hope and bought tears to everyone living abroad. The motive behind the campaign was to give a socially driven holiday campaign to the customers, where Canadians who live in London gathered at a bar called the Maple Leaf to get a taste of home.
The official campaign video showed two Air Canada pilots enter a pub and give round-trip tickets to everyone present to visit Canada for the holiday season. Furthermore, they also encouraged the customers to post their own stories with the #ACGiftofHome hashtag.
With this merry Christmas campaign, more than 200 people were able to go back to their home for holidays.
It was an immensely successful UGC marketing strategy that helped Air Canada in brand building, display social proof, increase engagement, and accelerate revenue. Leveraging UGC through user-generated content platforms nowadays is the best solution to amazing and effective marketing campaigns.
3. Kate Spade: #MissAdventure
Hashtag Campaign: #MissAdventure
Kate Spade’s integrated Xmas social media campaign is as luxurious and outstanding as her products. Her New-York based brand released a video titled “Joy Ride” starring Zosia Mamet and Twitter sensation Anna Kendrick. The campaign was called #MissAdventure, and the video showed Anna Kendrick searching for her lost keys while showing the brand’s clothes and accessories.
The best part about this interactive video was that viewers could purchase any of the Kate Spade products featured in the video simply by clicking on them.
4. UPS #WishesDelivered
Hashtag Campaign: #WishesDelivered
UPS campaign Wishes Delivered was an initiative to make the dreams of customers into reality. Customers were asked to upload their holiday wishes along with the hashtag #wishesdelivered on social media and these same wishes were fulfilled. The wishes were granted to the customers by UPS. Moreover, every special wish uploaded using the #wishesdelivered hashtag raised money (starting from $1) for several non-profit organizations such as Boys & Girls Club of America, The Salvation Army, and Toys for Tots.
In 2014, the Wishes Delivered campaign “Driver for a Day” story went viral on the social media platforms. The story highlighted a four-year-old Carson who captured everyone’s attention by becoming UPS’s youngest driver and he drove his tiny little UPS truck. Likewise, another four-year-old leukemia patient drove a tiny UPS truck.
5. John Lewis #ManOnTheMoon
Hashtag Campaign: #ManOnTheMoon
Britain’s one of the most anticipated Christmas campaign, John Lewis’s #ManOnTheMoon was designed by Adam & Eve/DDB. It told a story of the man on the moon and a young girl who spots him through her telescope. Miraculously, it conveyed the message of love and kindness for the people and motivated them to find special gifts for their loved ones. This campaign was conducted in partnership with’ Age UK’ to raise awareness about the issue of loneliness amongst elderly folks and encourage people to support them. The brand supported the partnership with in-store and online activity and donated proceeds from the sale of select Christmas merchandise to the cause.
Another interesting phase of the same social media christmas campaigns was that it opened moon pop-ups in 11 stores, where shoppers were able to take photos with a lunar backdrop and learn about the moon as well as Age UK.
6. Coca-Cola – Make Someone Happy
Campaign: Make Someone Happy
Coco-Cola is well-known for its attractive as well as engaging best Christmas social media campaigns that never fail to touch everyone’s heart. In the year 2014, Coco-Cola dusted off an abstract Sundblom Santa Claus and inspired people to look beyond the gifts. This Christmas social media campaign encouraged the millennial to do little meaningful things for the people around and make them happy.
They made a 60-second TV ad to highlight the kindness and togetherness as an important element and these are two things that make an individual happy. The video shows Santa Claus enjoying a chilled Coco-Cola and how he was observed people helping out each other and spreading happiness through small gestures.
Coco-Cola also did limited edition packaging which featured Santa Claus. They also organized their traditional style caravan tour, where everyone could click a picture with the Santa Claus on the coke truck.
7. Marks and Spencer: #FollowTheFairies
Hashtag Campaign: #FollowTheFairies
Marks and Spencer’s social media campaign was all out and successful in giving special joy to people on the holiday season. Their video campaign showed two fairies who brought hope and happiness in people’s lives. The fairies were shown helping people change their dull life and make their wishes come true.
Before the campaign began, Marks and Spencer started sending anonymous wishes to people via Twitter. The wishes built a momentum of kindness among all sorts of groups and it gained more than 37,000 followers in a span of a month.
How To Leverage User-Generated Content For Festive Season/Holiday Marketing
The holiday season is a great but challenging time for marketers where they have to push their creative thresholds to attract and engage users as much as possible so that it can help them increase their conversions & sales.
User-generated content gets shared immensely during the festive season as users are excited about holidays and share their shopping activities, travel images & videos, ideas & opinions, experiences, and much more.
To brands advantage, so much of the UGC on social media revolves or concerns the brands. So, to leverage it for marketing is an excellent alternative to drive successful Christmas social media campaigns with users’ help.
But why use User-generated content?
During this festive and holiday season, brands are looking to make a tremendous amount of revenue, and to achieve this objective; they overwhelm the users with tons of promotional content that is of no value and can’t be trusted fully.
People need other people to guide them about their shopping activities as peer recommendations are trustworthy, authentic, and reliable. Even 9 out of 10 people tend to trust peer recommendations while making a purchase.
User-generated content plays an important role here as it delivers that much needed social proof to the marketing efforts of the brands. Having UGC as a part of a marketing campaign makes it more trustful & authentic for users that helps in driving conversions & increased revenue.
How To Drive A Successful Hashtag Campaign With UGC
1. Build Trust & Authenticity
The first key advantage is that user-generated content is an experience-driven form of content that makes it trustworthy and reliable for the users.
So, your promotional hashtag campaign gets the validation of the users making it more real and reliable. It enhances the effectivity and influence of campaign over the users.
2. Tap into Consumer Sentiments
Emotional campaigns fall like rain during this festive season as everyone is quite sentimental around this time of the year with the happiness to meet their families, friends, relatives, etc.
I thought there was lots of smiling, happy people at #MAExchange ??this week…the #DataAnalytics from our friends @taggboxSocial seem to back it up too ???Well done to everyone involved @ManhAssocNews? pic.twitter.com/6Ucjw0VAFe— James Charles Ash (@JimboCharlieAsh) October 10, 2019
So, having an emotional campaign taps into consumer sentiments, and it is a psychologically proven fact that sentiments drive a person’s behavior like shopping, communications, etc.
User-generated content is the best form of content that can tap into consumer sentiments due to the humanized element it contains. It generates a feeling of empathy among the viewers.
3. Increase Engagement & Conversions
Finally, engagement and conversions are two objectives that are primary for any marketing campaign during this festive season. Engagement drives conversions, and to gain user engagement the campaign needs to have elements like entertainment, engaging content, social proof, and value for the users.
You can deliver exceptional value by encouraging users to share more content through participation in contests, giveaways, offers, and other gamification strategies.
It will drive both engagement and conversions, respectively, once the consumers get involved in such brand campaigns. It will increase your revenue leading to maximum returns with minimum investments.
A Valuable UGC Hashtag Campaign for this Festive Season with Taggbox
Taggbox delivers an all-in-one solution to create attractive, engaging, and creative hashtag campaigns powered by the all-powerful social media user-generated content. Taggbox, as a social media aggregator, discovers, collects, and customizes and displays content from different social platforms into a single social UGC feed.
For your hashtag campaign, you can create your custom hashtag to encourage users to share using that hashtag. Taggbox can then curate the content relating to that hashtag from different social media platforms. This hashtag feed can then be customized with amazing themes and display options
The best part is that with all the fantastic user-generated content, you also have the option to add your own branded custom content to your campaign. Besides, you get instant updates that keep your campaign’s content fresh and unique.
Leverage Your Christmas Hashtag Campaign
You get the option to customize the social UGC feed to make it more creative and interactive for the users.
Having the best of UGC in a single feed will increase the effectivity leading to higher user engagement. This social UGC feed can be displayed on the following events but is not limited to them:
- In-store displays
- Digital Out of Home displays
- Occasions & social gatherings
With all these possibilities, customizations, and easy management, it is the best choice for creating hashtag campaigns for the upcoming festive/holiday season.
It is effortless to create your own unique social UGC feed and make an amazing hashtag campaign that can help you attract users, drive engagement, and ultimately increase your conversions and sales.
So, don’t miss out on this fruitful opportunity that can unlock the doors to a successful Christmas campaigns this festive/holiday season with us.