Time passes by quickly, doesn’t it? Christmas will be just around the corner and we will not even know. The festive spirit of Christmas is all about the fancy decorations, exciting festive discounts being run by brands, product promotions, Christmas special products and services, Christmas campaigns on social media, Twitter and Facebook contests for customers and a whole lot more.
We are already grooving to the Christmas jingles!
If you’re a brand and reading this, you will get functioning for Christmas planning to get your customers in the mood for the festive season that’s arriving soon. You sure do want to tap the Christmas energy of your audience and leverage your festive sales, don’t you?
People in general to gear up for exciting festive discounts and limited period offers and products that are often launched by brands during Christmas. There are numerous Christmas campaigns and promotions we see every day on social media. These cleverly designed social media marketing ideas for Christmas attract us to celebrate the festival in a grand way by buying that newly launched product or using those discounts vouchers.
And we all save up for the festive season shopping, right?
If you haven’t already designed your social media marketing plans for Christmas and are on a hunt for simple and easy ideas for your brand, then you’re reading the right thing. Follow our easy tips for festive social media strategies. Let the merriment begin-
1. Make Your Social Media Profile Attractive
The physical appearance of your product or website entice the customers. To show the festive spirit, you should enhance your social media profile too.
Update your brand’s profile and cover photos with festive-inspired text and visuals. This will gain the attention of customers, and you can also highlight special Christmas offers on your cover photo.
Create a customized image for your brand as it will be more effective than the usual images. For example, if you are a pastry chef then your cover page should be customized muffins and cakes for Christmas. The cover page will highlight festive spirit and will attract the customers towards your brand.
You can also share posts in red and green color as it represents the spirit of Christmas and posts personalize images of a winter wonderland with attractive content.
2. Be A Santa – Make a Wish Come True!
Santa Claus is all about secret gifting. Isn’t he? This year choose to be a Santa Claus to your customers and make their wishes come true. The idea is simple. Brands should indulge in organizing exciting giveaways and prizes for their customers by encouraging them to participate in competitions.
The idea of a giveaway and freebies coming from a brand delights every individual. And what better than a free prize for Christmas? Freebie announcements generate high brand-user engagement, likes and shares and boost the customer base and follower count of the brand on social media channels.
If a brand aims to increase their follower base on Instagram particularly, then they can aim to conduct the giveaway on Instagram as a social platform.
Engaging posts can be shared as a social media strategy that contains detailed information about the contest/campaign and how to participate and enter. Bring some festive sparkle and design giveaways as your social media strategy.
3. Post Engaging Stories on Social Media
Posting stories on Instagram and Facebook is an ultimate marketing strategy to promote your brand among customers. You can post behind the scenes to engage your customers virtually. Encourage your team to post Christmas preparation posts on social media with your unique hashtag.
Try to post a variety of content or stories on social media platforms as it boosts audience engagement and keeps their interest level high. Make sure your content is ready before the festive season begins.
You can also start running a poll on social media platforms like Instagram, Facebook, and Twitter by asking a variety of questions to your followers and you reveal the answer for the poll in a different post.
4. Design a Merry Christmas Offer
Festivals are a season of greater purchasing spirit by people in general. People save up and also get into the mood of gifting during the festive time. Tap this energy and as your next social media marketing plan create discounts and offers that can go like-
Buy one get one free
Flat 25% across website
Flat 25% off on Christmas items
Limited period discount
25% off on hotel booking during Christmas week
Warm up winter with EEF’s special Christmas Sale! Book courses starting in December or January to receive a festive 20% discount.
Just use the promo code ‘SANTA18’ when booking online or via telephone.
— EEF Insights (@EEF_Insights) November 29, 2018
Festive holiday discounts work as great offers and attract people to buy more. Design visually attractive and creative graphics, GIFs etc. to communicate with your customers both online and offline. Choose a Christmas color theme and coordinate your font styling using those colors to create a festive effect on the customer’s mind.
5. Design Creative Blogs & Articles
If you’re a brand that has a successful online presence, then this one’s your catch. It’s guaranteed that people love reading blogs on festive ideas, festive décor, festive shopping ideas, gifts for friends and family during Christmas and other such related subjects. However clichéd these subjects may be, there are always avid readers for these and also there are those people who need expert help from successful brands with ideas and easy tricks during Christmas time. Here, a brand must help, right?
Design posts that explain house decor during Christmas, gift wrapping techniques like how to select gifts for family members and posts that talk about Christmas cake ideas etc. Design printable guide and create Infographics to let your posts stand out on the web and gain views.
Such informative posts must be shared on social media platforms where the brand has an active presence.
6. Create a Hashtag Campaign and Use Content Aggregators
Create a Social Media hashtag campaign for your business and promote your hashtag campaign on all social media platforms. Also, share your hashtag with your customers and inspire them to use your brand hashtag with their posts, when they will share anything related to your brand and the product like pictures with your product or writing reviews etc.
The task is not completed here.!!!
Search a good social media aggregator tool to collect and aggregate all those hashtag integrated user-generated content or posts of Social Media. Aggregate and embedded those feeds on your Website and show them to your online users. It will help you to increase user engagement on your website.
You can also set up a Social Wall for your store during Christmas. On that social media wall, you can display your all user-generated social media live feeds, reviews, offers, discount and lucky draws to your customers. To create a social wall you can try Taggbox. Taggbox is a Social Media Aggregator tool, which collects live social media feeds and display on any place.
Boost your Christmas campaign
7. Specific Area-Based Targeting
The most effective and unique social media marketing is to target specific area-based offers. You can send an alert text or special offers within a specific geographic location. But remember; don’t choose a broad location for your business. Since you’ll target location-based offers, make sure the offers provided are current and don’t use these offers to brand your upcoming events. This is the best digital marketing tip for the ones who have their own app.
We’ve covered 7 easy social media marketing ideas for brands and businesses this festive season of Christmas. Let the jolly season of festivities begin!