Taggbox Drives UGC for Pedigree Australia’s Dog Selfie Campaign
Ever wondered how social media has integrated itself into our lives so much that we actually tend to share our day-to-day experiences with the world out there! Be it your day to day outing to selfies with your pets, social media has got it all. Social media is evolving gradually and has become more ubiquitous than ever.
Social media has emerged as the perfect platform to launch interesting campaigns and engage users with it. This fact was well leveraged on the occasion of National Pet Dental Health Month where Pedigree Australia launched Dog Selfie, an app by DentaStix as an initiative to raise awareness for pet’s dental health.
was Dog Selfie App and the campaign all about?
We all know how notorious dogs are at being still enough to click a clear picture, let alone the selfie. The DogSelfie App uses iPhone’s camera flash combined with
The app helped in keeping
Latently, the campaign helped dogs to maintain a clean and healthy mouth. It aimed at bringing owners and their dogs closer together in a really fun way.
How did Taggbox help drive UGC for the campaign?
Since being digital is in fashion and social media platforms are the best and the most convenient way to engage and reach a larger audience, Pedigree Australia wanted a UGC tool to develop a social hub for its website.
Various posts and experiences of people who used the dog selfie app were shared on social media platforms. This acted as the user-generated content. Taggbox was supposed to stir a buzz about the event by driving this user-generated content.
The content was fetched and curated via hashtag #HOLLYWODselfie from the posts of people on social media network clicked by Dog Selfie App.
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If you are planning an event, a wedding, a product launch campaign, a hashtag campaign or even planning to have digital signage for your store or a social hub for your e-commerce website, don’t miss out on the amazing opportunity to engage user engagement by displaying UGC with help of a social media wall.