Ugc For Cosmetics Brands

Importance of User-Generated Content for Cosmetics Brands in 2024

13 minute read

Are you feeling the pressure to stand out in the crowded cosmetics landscape of 2024? 

Don’t fret; we’ve got your back! 

As a marketer, you’ve probably heard the saying, “Content is king.” UGC takes this concept to a new level through its ability to authentically connect with the audience.

Here’s a stat that’ll catch your attention: 92% of consumers trust recommendations from real people over traditional advertising. 

Yes, you read that right – your potential customers trust the opinions of fellow consumers more than any glossy ad or scripted campaign. 

In this blog, we’ll explore how UGC for cosmetics brands in 2024 can be the key to reaching your marketing potential. 

From inspiring quotes to mind-blowing stats, we’ll arm you with the knowledge and insights you need to make the most of UGC and skyrocket your brand’s reach and impact.

What is User-Generated Content?

User-Generated Content (UGC) refers to any content, such as text, images, videos, reviews, and social media posts, created and shared by individuals, customers, or users rather than the brand or company itself. 

In essence, it’s content that the users of a product, service, or community voluntarily contribute.

UGC has become increasingly prevalent recently, thanks to the widespread use of social media platforms and online communities. 

People love to share their experiences, opinions, and creativity with others, and UGC provides an avenue for them to do so.

How Does UGC Impact Beauty Brands?

UGC has revolutionized how brands engage with their audience, establishing authentic connections that resonate deeply with beauty enthusiasts. 

  • According to a survey, the shift towards authenticity is evident; 86% of consumers prioritize it when choosing beauty products.
  • By showcasing real customers sharing their unfiltered experiences, UGC allows brands to foster trust and build lasting relationships with their audience.
  • Moreover, UGC has empowered the beauty community, 91% of consumers love to browse social media before making any purchase. It becoming a hub for enthusiasts, influencers, and bloggers to shape brand narratives actively.
  • The power of UGC to engage consumers is highlighted in a recent study, which found that 61% of beauty consumers prefer engaging with UGC over traditional brand content. This interactivity has turned customers into active participants in celebrating and influencing beauty in diverse forms.
  • Beyond engagement, UGC is critical to driving purchase decisions in the beauty market. In research, we have found that UGC can skyrocket online conversion rates by an impressive 161% for beauty products.
  • As potential 9 out of 10 buyers witness real people expressing their satisfaction with a product, confidence in the brand soars. Beauty brands leverage this power by curating and displaying UGC testimonials on their digital platforms, transforming happy customers into passionate brand advocates.

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Why Use UGC for Product Consumers?

Build Trust

User-Generated Content (UGC) is crucial in building trust between brands and consumers. 

When potential buyers see real customers sharing their experiences with a product through UGC, it instills confidence and authenticity. 

As a result, 86% of consumers consider authenticity a significant factor in their decision making process. UGC humanizes the brand and fosters a genuine connection, making consumers more inclined to trust and engage with the products.

Greater Reach

By harnessing the power of UGC, brands can expand their reach far beyond traditional marketing efforts. When customers share their positive experiences on social media or review platforms, they become brand advocates, effectively promoting the products to their circles. 

This organic word-of-mouth marketing is highly influential, as 61% of beauty consumers prefer UGC over traditional brand content. UGC allows brands to tap into vast networks of potential customers, exponentially increasing their visibility.

Influencer Buyers

UGC has the power to turn ordinary customers into influencers. When people share their experiences with a product and positively impact their followers, they become influencers in their own right. 

These “influencer buyers” hold immense sway over their audience’s buying decisions. Brands can leverage this influence by encouraging UGC and fostering a network of advocates who passionately endorse their products.

Real and Authentic Inspiration

Traditional advertisements often present an idealized version of beauty and lifestyle, which can feel unattainable to consumers. UGC offers a refreshing departure from this narrative by showcasing real people with diverse experiences. 

Consumers can find authentic inspiration in the experiences of others, fostering a sense of relatability and empowerment. This diverse representation of beauty and lifestyles resonates strongly with consumers and encourages them to embrace their uniqueness.

Create a Community of Online Customers

UGC is a powerful tool for building a brand community of online customers. By encouraging customers to share their experiences, brands create a space for enthusiasts, influencers, and loyal buyers to interact and bond over shared interests. 

This community-driven approach cultivates a sense of belonging and loyalty among consumers, turning them into more than just customers but active participants in the brand’s story.

Greater Relevancy

In a fast-paced digital world, relevancy is vital to capturing consumers’ attention. UGC enables brands to stay relevant by tapping into their audience’s latest trends, interests, and concerns. 

By actively listening to and featuring UGC, brands can respond quickly to changing consumer preferences and adapt their marketing strategies accordingly. This relevancy fosters a stronger connection with consumers and keeps the brand in their minds.

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UGC for Cosmetic Brands

User-Generated Content (UGC) has emerged as a potent marketing tool for cosmetic brands, fostering authentic connections with consumers and driving brand engagement to new heights. 

By embracing UGC, cosmetic brands can tap into the power of real-life experiences and user advocacy to bolster their presence in the competitive beauty industry. 

Unboxing Videos

Unboxing videos have become a viral sensation, captivating audiences with the excitement of unveiling new cosmetic products. 

Encouraging customers to create and share unboxing videos of their latest purchases allows cosmetic brands to generate buzz and anticipation around their products. 

These videos also offer a first-hand look at the packaging and product quality, showcasing customers’ unfiltered joy and satisfaction.

Product Testimonials

Testimonials are a compelling form of UGC that can significantly influence potential customers’ decision-making process

Positive reviews and posts on social media platforms provide social proof of a cosmetic brand’s quality and effectiveness.

Brands can encourage satisfied customers to share their experiences, building trust and credibility among their target audience.

Product Explaining or Review Videos

YouTube and Instagram Reels have become go-to platforms for makeup enthusiasts and beauty influencers to share product reviews and tutorials. 

Cosmetic brands can collaborate with these content creators, allowing them to explore and review their products. 

By showcasing authentic reviews and tutorials, brands tap into the influencers’ dedicated following, creating a ripple effect of awareness and interest in their products.

Before and After Video/Image 

Before and after videos or images demonstrate a product’s effectiveness. 

Customers sharing their transformations using cosmetic products through UGC provide a compelling visual narrative of a brand’s offerings. 

Such content showcases the product’s capabilities and resonates with potential customers, sparking a desire to achieve similar results.

Leverage SnapUp

Implementing Tagbox’s SnapUp on the brand’s website effectively encourages customers to share their reviews and ratings

SnapUp for Cosmetic Brands

Offering incentives or rewards for submitting UGC can further motivate users to participate. This interactive approach boosts user engagement and provides valuable content that can be repurposed for marketing campaigns.

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Some Famous UGC Campaigns by Cosmetic Brands

Cocokind #cocokindskincare

Cocokind, a clean and conscious skincare brand, launched its #cocokindskincare campaign, inviting customers to share their authentic skincare routines using Cocokind products. 

Customers posted their skincare journeys, revealing their before-and-after transformations. The campaign showcased the effectiveness of Cocokind products and celebrated its customers’ diverse beauty. 

By featuring real people and their experiences, Cocokind strengthened its reputation for authenticity and inclusivity.

Briogeo #Briogeo

Briogeo, a haircare brand known for its clean and natural formulas, launched the #Briogeo campaign to highlight the impact of their products on diverse hair types. 

Customers shared their hair transformation stories, emphasizing how Briogeo’s products addressed specific hair concerns. 

The UGC campaign resonated with audiences, portraying real people and achieving accurate results. The authenticity of the testimonials reinforced the brand’s commitment to providing effective solutions for all hair types.

Tower 28 Beauty #ItsOkayToBeSensitive

Tower 28 Beauty, a skincare brand dedicated to sensitive skin, launched the #ItsOkayToBeSensitive campaign to destigmatize sensitive skin issues. 


Customers shared their vulnerable experiences with sensitive skin and how Tower 28 Beauty products helped them feel confident again. 

By embracing vulnerability and encouraging open conversations, the UGC campaign connected deeply with consumers, fostering a sense of community and support.

Krave Beauty #PressReset

Krave Beauty, a skincare brand focused on simplifying routines, initiated the #PressReset campaign to encourage customers to share their skincare journeys of “resetting” their routines with Krave Beauty products. 

Users posted videos and images showcasing their minimalist routines and how the products transformed their skin. 

This UGC campaign successfully showcased the brand’s philosophy and resonated with customers looking for a simplified and effective skincare approach.

Summer Fridays #SummerFridays

Summer Fridays, a skincare brand known for its luxurious masks, launched the #SummerFridays campaign to celebrate self-care rituals. 


Customers posted content featuring themselves indulging in self-care moments with Summer Fridays products. 

The UGC highlighted the brand’s association with pampering and relaxation, inspiring consumers to prioritize self-care daily.

Nurture Consumers at Every Marketing Touchpoint with UGC

User-Generated Content (UGC) has become a potent tool for cosmetic packaging boxes brand to create a holistic and engaging marketing strategy. By incorporating UGC across various touchpoints, brands can nurture their consumers and build a deep and lasting connection.

Embed on Website

Integrating UGC into a brand’s website is a powerful way to showcase real-life experiences and testimonials. 

By embedding UGC galleries on product pages, brands can offer potential customers visual proof of product efficacy, enhancing their trust and confidence in purchasing. 

To maximize the impact, cosmetic brands can make the UGC content shoppable, allowing customers to access and buy featured products easily.

Display On Big Screens

Leveraging UGC on big screens for physical retail spaces can create an immersive and interactive shopping experience. 

Brands can curate UGC campaigns and display them in-store, showcasing real customers using and enjoying their products. 

This approach captures shoppers’ attention and encourages them to envision themselves with the products, driving conversion and brand loyalty.

Use in Emails

Incorporating UGC into email marketing campaigns can significantly boost engagement and click-through rates. 

Brands can feature UGC testimonials, before-and-after images, or unboxing videos in their email newsletters to provide personalized and relatable content to subscribers. 

Including a call-to-action in the email can prompt customers to share their experiences, encouraging a continuous flow of UGC.

Social Publish and Social Ads

Social media platforms are a natural fit for UGC, allowing brands to harness the power of authentic content to engage their audience. 

Sharing UGC on-brand social media accounts celebrates customers and encourages others to participate. 

Additionally, brands can leverage UGC in social media ads, showcasing real customer experiences to boost credibility and click-through rates.

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How to Get UGC for Your Brand? 

Getting User-Generated Content (UGC) for your brand involves actively encouraging and empowering your customers to share their experiences and content related to your products or services. 

Create Shareable Content

Produce high-quality and engaging content that resonates with your target audience. When your content is valuable and appealing, customers are likelier to share it on their social media channels or with their networks.

Run Contests and Campaigns

Organize UGC-focused contests and campaigns encouraging customers to participate by submitting their content. Offer incentives such as discounts, free products, or exclusive access to exclusive events to motivate users to contribute.

Use Hashtags

Develop a branded hashtag that represents your brand or specific hashtag campaigns. Encourage customers to use the hashtag when sharing their content on social media. This makes it easier to discover and collect UGC related to your brand.

Feature UGC on Your Website and Social Media

Showcase UGC on your website’s homepage or product pages. Share UGC on your social media accounts to celebrate and highlight your customers’ experiences with your brand. This not only acknowledges your customers but also encourages others to participate.

Engage with Your Community

Respond to UGC posts and comments to show appreciation for your customers’ content. This engagement fosters community and encourages more users to share their experiences.

Utilize UGC Platforms

Use UGC platforms like Tagbox to collect UGC from various social media platforms. These platforms help streamline the process of gathering, moderating, and displaying UGC for your brand.

Collaborate with Influencers and Brand Ambassadors

Partner with influencers or brand ambassadors who align with your brand values. Their UGC can significantly impact their followers and attract new customers to engage with your brand.

Request Reviews and Testimonials

Encourage satisfied customers to leave reviews and testimonials on your website or review platforms. Positive reviews are a valuable form of UGC influencing potential customers’ purchasing decisions.

Enable SnapUp

Implement a SnapUp on your website enabling customers to submit their posts, videos, and reviews quickly. This empowers users to become active contributors to your brand’s story.

UGC and Cosmetics: Takeaways

In conclusion, User-Generated Content (UGC) has transformed the cosmetics industry, fostering authenticity, trust, and community engagement. 

Visual testimonials, inclusive representation, and multi-channel reach have amplified brand impact. UGC empowers customers, creating a customer-centric approach that shapes the future of cosmetics marketing. 

Embracing UGC is essential for modern cosmetic brands, as it builds lasting connections and elevates their position in the competitive beauty landscape.

People Also Ask

What is UGC content for beauty products?

UGC content for beauty products is user-generated content, such as photos, videos, and reviews, created by customers sharing their experiences with makeup and skincare brands.

How to make UGC content for brands?

Brands can make UGC content by encouraging customers to share their experiences, running UGC campaigns, partnering with influencers, and utilizing UGC platforms like Taggbox.

What brands are using UGC?

Some renowned brands using UGC include Cocokind, Glossier, Fenty Beauty, and Lush Cosmetics.

Why do makeup and skincare brands need UGC creators?

Makeup and skincare brands need UGC creators for authenticity, engagement, word-of-mouth marketing, diverse representation, and multi-channel reach.