The shift from traditional marketing to advocacy represents a significant paradigm change. Users are keen on looking at real-life user experiences rather than promotional branded content. This is why businesses nowadays focus on sharing raw and unfiltered user experiences to attract potential users. Users get many open platforms to share their views, and man, do […]
9 minute read
Welcome back to yet another blog in the world of social media. This time, we will talk about the leader that got us hooked on the concept of quirky short videos; yes, you guessed it right, TikTok. Not only did 2 billion people downloaded the app since its launch in 2016, but they also spend […]
13 minute read
In a world where influencer marketing reigns supreme, content is king. From stunning product shots to unboxing videos and candid behind-the-scenes peeks, influencers have a knack for creating visually engaging and compelling content that captivates their followers’ attention. But what happens to all that content once the campaign is over? Is it destined to be […]
9 minute read
User-generated content has been a building block for brands for a long time. However, it wasn’t until now that marketers and businesses took the time to take full advantage of users’ content and publish it wherever their audience is. Looking for real-life experiences around a product has become a consumer habit as these reviews are […]
9 minute read
There has been a paradigm shift in the social media landscape from a social-based model to a content-based model. Audiences these days crave content that relates to and touches them. They seek content that is around their interests. The rise of TikTok is the best example to demonstrate this. Gen Z loves content that interests […]
8 minute read
When we talk about the current state of User-generated content, it is growing at a significant rate and results in 29% higher conversions as compared to brands without it. Isn’t that intriguing? With digital media becoming a visual hub, it’s imperative that brand owners brainstorm over how to captivate their audience, deliver result-driven content, and […]
9 minute read
In recent years, user-generated content and influencer-generated content have become essential to businesses’ marketing plans. The impact that they have created for brands and businesses is unparalleled. As marketers, we must dig a little deeper and learn about them separately and comparatively. As we go further, we shall understand both these concepts and recognize why […]
8 minute read
Professional content with stock photos at the heart has been a key feature of traditional marketing for many years. However, with user-generated content (UGC) well and truly here, the winds are changing and people are connecting more with authentic user-generated content. For marketers, this statistic tilts the scale in favor of UGC but let’s not […]
10 minute read
Learn the best way to run your next hashtag campaign that builds brand awareness, engages users, drives traffic, and expands reach on social media and beyond.
15 minute read
