Repurpose User-generated Content To Turn It Into A Marketing Asset

9 minute read

User-generated content has been a building block for brands for a long time. However, it wasn’t until now that marketers and businesses took the time to take full advantage of users’ content and publish it wherever their audience is. 

Looking for real-life experiences around a product has become a consumer habit as these reviews are the only genuine and trustworthy entities on the internet. 

While UGC comes with a lot of authenticities, it also builds emotional connections among strangers, making it a highly influential aspect of marketing strategies. 

So, why should we miss out on squeezing all the UGC juice there is? 

Come with us to explore the diverse possibilities of how to repurpose UGC literally anywhere your desired audience lies!

Why do Brands Repurpose User-Generated Content?

As brands seek new ways to connect with their audiences, the importance of repurposing User-generated content (UGC) has become increasingly prominent.


UGC offers a level of credibility and trust that is difficult to achieve through branded content alone. Repurposing UGC is a powerful way to harness this legitimacy and build deeper connections with audiences.


But the benefits of repurposing UGC go beyond mere authenticity. About 4 times higher CTR is noticed with UGC and dropped in the CPC than average Google and other ads.

In fact, repurposing UGC is a cost-effective, engaging, and diversifying strategy that can help brands stand out in an increasingly crowded marketplace.

Show off uniqueness

With a creative mindset, repurposing User-Generated Content can become an opportunity to showcase a brand’s unique personality and values. It is a chance to curate an inspiring collection of content that resonates with the brand’s ethics while engaging and inspiring audiences in a way that traditional marketing methods cannot achieve.

Build a community 

Think of it as an opportunity to weave together a tapestry of stories, experiences, and emotions that reflect the brand’s character and values. Through the repurposing of UGC, a brand can create a conversation with its audience, invite them to become part of the story, and, ultimately, build a loyal community of brand advocates.

Deliver an exceptional user experience.

Repurposing User-Generated Content is not just about showcasing the content of others; it is about curating an immersive and authentic experience that reflects the brand’s personality, values, and identity. It is about tapping into the audience’s creativity, and creating a space for them to express themselves uniquely.

Collect, Manage & Repurpose UGC

How to Repurpose UGC in your Marketing Game?

Transforming user-generated content into valuable marketing assets can be a tricky yet profitable task. It requires a keen eye for relevant content and a clear understanding of your target audience’s preferences. Here are the steps to repurpose User-Generated Content.

Step one: The hunt for relevant UGC begins!

Scan through various social media platforms and online forums to identify user-generated content that resonates with your brand’s values and messaging. Look for posts that showcase your product or service, highlight customer experiences, or feature user-generated content that aligns with your brand’s image.

So much to do, in so little time. This is where UGC platforms comes into place. Utilize them to search for relevant UGC and keep track of conversations related to your brand. These tools can help you identify trending topics and popular hashtags, which can serve as inspiration for your UGC campaign.

Step two: It’s time to define your target audience and UGC goals.

Who are you trying to reach? What message do you want to convey? What is the desired outcome of your UGC campaign? Once you have clear understanding about these questions, you can tailor your UGC selection and repurposing efforts accordingly.

Step three: Acquire UGC Rights from users

Most importantly, after your visual content is finalized, ensure that you get UGC rights from original creators before repurposing it, to avoid any lawsuits against your brand.

repurpose user generated content

Repurpose UGC to create a Multi-Sensory Brand Experience

Changing the narrative of content strategy, social commerce, and everything marketing, UGC is here to stay long. 

Repurposing User-Generated Content is like creating a constant flow of visual content that shares an endless array of diversity to all touchpoints where your audience lies. 

Captivate Your Audience & Enhance Your Website with UGC

With so many possibilities for repurposing UGC, let’s begin with the most prominent source: The website. Leverage authentic content to your website and entice visitors to make favorable decisions. 

Users who find relatable content feel familiar and comfortable with the brand and make better purchase decisions.  

repurpose UGC on website

Witness Amplified Click Rates: Repurpose UGC in Your Email Campaigns

Enjoy the luxury of incorporating UGC in your email campaigns. Enrich your emails with high-quality content, and persuade and transform your subscribers into long-lasting buyers. 

Did you know that UGC drives up to a 73% increase in CTR & engagement in emails?

The attention to detail, originality, and exclusiveness give brands the luxury of exceptional engagement. It all boils down to UGC to significantly impact your subscribers and make your next email campaign successful. 

reuse ugc on emails

Enhance Attendees’ Experience with UGC

When brands exhibit UGC in their digital screens during an event, they make their users feel special by displaying and updating their content in real time. It is a brilliant way to deploy visually stunning content while grabbing users’ attention. 

Digital screens, like signages, social walls, etc., are the ultimate source of creativity and engagement. Still not convinced? 

Social Media Week in Dubai showed an impeccable social wall with their attendee’s content and delivered an immersive experience that got them 2x event engagement and reach. 

repurpose ugc on screen

Add A ‘human’ Touch To Your Brand

UGC is like a high-end dish that’s both elegant and refined. By tailoring your social ads with customer photos or videos in your ads, you’re adding a touch of sophistication and authenticity that can’t be replicated with stock photos. 

And when you create visually stunning ads highlighting your brand’s unique selling points, you create satisfying and appealing content. This promotional feature helps you reach the desired audience, get in touch with people of similar interests, demographics, and ages. 

leverage ugc on social ads

With 92% of the audience trusting UGC ads rather than traditional advertising, channeling users’ content in your social ads has become an integral step. But first, acquire relevant UGC rights from original UGC content creators to stay away from any legal complications. 

For example, Toyota noticed a 440% increase in Facebook advertising engagement with UGC compared to non-UGC ads. 

Use UGC To Revolutionalize Your Print Media

UGC never goes out of style. Notice a 28% increase in your printed advertising by repurposing UGC in them, and take your marketing beyond social media. 

You can bring print media advertising to life and convey accurate information by repurposing UGC in the old-fashioned and overshadowed form. Save huge bucks of production costs and bring your audience to take notice. 

repurpose ugc on print media

How to Measure the Success of Repurposed UGC?

Things matter beyond likes, here is how you can measure the success of your UGC campaign. Determine how your current campaigns are doing, track their ROI, and alter your future content strategy accordingly. 

Setting Goals and Metrics

Before you start repurposing UGC, take a moment to determine the success factors of your campaign. It could generate more leads, increase engagement on social media, or drive more website traffic. 

By setting clear goals and metrics, you can track your progress and measure the effectiveness of your UGC campaigns.

The Power of Engagement

One of the most significant benefits of showcased UGC is its ability to drive engagement. Likes, comments, shares, and other engagement metrics can provide valuable insights into your audience’s behavior and interests. 

By monitoring engagement, you can gauge how well your UGC resonates with your audience and make data-driven decisions about your marketing strategy.

Conversion is Key

While engagement is important, conversions are ultimately what matters. Whether it’s driving sales, generating leads, or increasing website traffic, tracking conversions can help you measure the ROI of your UGC campaigns. 

By analyzing conversion rates, you can optimize your UGC strategy and make sure that you’re getting the most out of your marketing efforts.

Fine-tuning your UGC Strategy

Measuring the success of your repurposed User-Generated Content requires constant analysis and fine-tuning. By monitoring engagement and conversion metrics, you can identify what’s working and what’s not with your UGC strategy. 

Use this information to adjust your UGC strategy and adjust your marketing efforts for better impact.

The Power of Analytics

By analyzing this data regularly, you can fine-tune your UGC strategy, measure ROI, and ensure you’re getting everything possible, out of your marketing efforts. The more you understand your audience and their behavior, the more effective your subsequent UGC campaigns will be.

At Taggbox, you get a robust analytics system that allows you to track the effectiveness of your campaign across all touchpoints. You can measure visits, clicks, etc., get a sentiment analysis, and find out your most influential and active users.

taggbox analytics

Taggbox – Your Ideal User-generated Content Marketing Platform

Looking for a way to take your UGC game to the next level? Look no further than Taggbox! Our powerful platform makes it easy to repurpose UGC from across all marketing channels, turning your audience into your biggest brand ambassadors. 

With Taggbox, you can seamlessly collect, curate, and display UGC on your website, social media channels, and even on digital screens.

But that’s not all – Taggbox takes it one step further with advanced features like content moderation, rights management, and powerful analytics. 

With real-time insights into how your audience is engaging with your UGC, you can optimize your strategy to drive even more conversions and brand loyalty.

So what are you waiting for? Join the thousands of brands who have already revolutionized their UGC strategy with Taggbox. Start repurposing UGC today and see the impact it can have on your business!

repurpose creator content

Take Your UGC Strategy Above & Beyond: Key Takeaways and Conclusion

By embracing the creativity and diversity of their audiences, brands can create a unique and compelling brand experience that resonates with their values, ethos, and identity.

Repurposing UGC is not just about showcasing the content of others; it is about fostering a sense of belonging and loyalty and creating a space for audiences to express themselves in their own unique way.

In the age of digital marketing, where consumers are bombarded with a constant stream of content, repurposing UGC offers a refreshing and authentic approach that can help brands stand out in a crowded marketplace. 

By tapping into the creativity and authenticity of their audiences, brands can create a meaningful and lasting connection that goes beyond traditional marketing methods.

Collect, Manage & Repurpose UGC