Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach. As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals […]
9 minute read
Personalization and user-generated content are two essential components of showcasing your brand’s story. With the growing need for customized and individualized content, marketers use this personalization feature to alter the content per the targeted audience. 93% of businesses with advanced personalization strategies experienced a boost in their revenue. On the other hand, UGC being the […]
5 minute read
User-generated content has always been around the corner. But it was only until recently that marketers and businesses identified ways to utilize this content to enhance customers’ experience and their journey with brands. One thing is clear: it has become a consumer behavior to look for reviews or real-life experiences around products before purchasing them […]
10 minute read
The automotive industry is considered the most capital-intensive industry with inventory risk. It focuses a lot upon branded advertising, and it usually takes 10 or 15 commercials you see of a certain car that ‘might’ influence you to buy it. There was a time when buying a car was associated with a person’s success; it […]
9 minute read
87% of brands use UGC for authentic (and free) content. That’s because, over the years, user-generated content has become a sustainable marketing strategy. It holds the capacity to single-handedly influence consumers’ lifestyle decisions, boosting marketing outcomes for brands at the max. Feeling overwhelmed? Well, it’s just the tip of the iceberg. When you break down […]
7 minute read
As a business owner, you keep looking for opportunities to grow your brand and reach more people. You follow so many social media trends and rely on marketers to help you expand. Social media might seem like a spider’s web (no pun intended), but once you get to learn a few basics, you can surely […]
9 minute read
Instagram user-generated content marketing! It’s a mix of the three most important elements for brands nowadays: Instagram, User-Generated Content, and Marketing. Why do we say that these 3 are most important or why do marketers need to acknowledge & leverage this mix? Since its inception, Instagram has seen tremendous growth and success among users and brands, […]
10 minute read
With the growing trust issues between brands and customers, building a bridge that connects each other is crucial during this tough competition. It is important for brands to focus on what the customers are looking for and demanding from brands & businesses. Do you know what builds customer trust with your brand? The answer is […]
8 minute read
D2C brands are the ones that sell their products in their brand name and not through any other retailer website or store. If we compare D2C with traditional retailing, then the supply chain is much shorter. The product gets manufactured by the brand, advertised through the marketing channels where consumers make direct purchases. A traditional […]
11 minute read
