“Magic Of The Night, Pumpkins Glow By Moonlight”
Halloween – a celebration of haunting emotions filled with excitement & creativity, is the start to a long festive season where the buzz around shopping, holidays, travel, family reunion, and most importantly – gift sharing & experiences is rising high among the people.
This season presents a perfect opportunity for marketers to make the most of this positive consumer mindset by creating fantastic marketing campaigns.
These halloween marketing campaigns can bring maximum results from people along with their ideas, creativity, and interests.
The benefits of undertaking campaigns around the festive season are immense, but there are multiple challenges you need to overcome to taste the pumpkins of success.
Firstly, the Halloween marketing campaigns need to be consumer-centric revolving around their interests, needs, and involvement as one-dimensional promotional campaigns are a waste of money with minimum returns on investment.
Secondly, the presence of creativity, innovation, value addition, and reward components is imperative as they instantly capture the consumers’ attention and their engagement.
Finally, the campaign should be omnipresent with maximum channels to magnify the impact. As a diverse hub of global consumers has distinct preferences for interaction.
For creating a complete Halloween marketing campaign that captures these possibilities perfectly, you will need the assistance of a tool that can deliver such solutions.
BE CAREFUL— Curse-ten, the queer ghost 🌈👻 (@Kirstie_Schultz) October 22, 2019
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A social media aggregator tool provides perfect solutions for creating, designing, and promoting fantastic marketing campaigns.
You can empower your campaigns with users’ content, infuse creativity & innovation, personalize it, effectively deliver promotional messages, build social proof, and promote campaigns through maximum touchpoints with an all-in-one social media aggregation solution.
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For a better understanding, We have brought together the best Halloween hashtag campaigns & Best Halloween marketing campaigns from popular brands. Also, some valuable marketing insights that could help you create such campaigns to drive results like engagement & conversions.
1. Lush Cosmetics: Social media marketing is always a good idea around the festive season. During Halloween, Lush cosmetics created a Halloween-themed cosmetics collection and beautifully showcased it on social platforms.
They created a hashtag campaign called #LushHalloween using which the users can share their own experience of the Lush Halloween collection. Lush shared previews of collection through social stories, feed content, and users’ content.
2. Dior ‘Haute Couture’: Dior, an uber-luxury global fashion brand, also acknowledged the importance of social media hashtag campaign. Dior teamed up with supermodel Bella Hadid to create “How to” make up videos.
The videos were tagged with hashtag #DiorMakeUpHalloween to target a new audience. The glamorous elements of the brand turned into dark, spooky aesthetics. The videos revolve around Halloween makeup ideas with inspiration to create dark, mysterious looks.
3. M&M Chocolate: M&M has been quite popular for its Halloween campaigns. Last year they created an interactive story-telling campaign, with weekly short ghost videos being uploaded on social platforms.
The campaign was designed around the hashtag #MillieAndMax with maximum creativity and audience interaction by asking users to choose the correct ending from two other ones.
This year M&M have created a ghostly SnapChat filter along with short video recipes of Halloween treats with Halloween-y colour scheme content.
TopShop, a multinational fashion retailer from Britain, created a Halloween experience inspired by the TV series “Stranger Things” in some of their retail stores.
As a part of the “Stranger Things” experience, TopShop transformed its Iconic store in London into settings similar to the TV series like Byer’s hideout, Hawkins lab, etc. It was designed to provide an in-person experience to the viewers of the show along with the option to buy the official merchandise of the TV series.
The campaign generated a great hype with awareness creation and attracting people to the stores with a perfect timing around Halloween as the Tv show itself revolves around Horror & fear elements.
Creating campaigns to bring people to your brick and mortar stores is a rigorous task. A powerful social media aggregator tool can help you create such a campaign where you can develop a connection between digital & offline stores for your benefits.
This tool can help you aggregate all the relevant customer-generated content using your custom hashtag or even pertinent other hashtags and can create a social UGC feed that can be displayed in-stores digitally.
Create a custom hashtag for your marketing campaign, encourage users to share content using it, and leverage the persuasive UGC for influencing the in-store behavior of consumers.
In-store display or digital signages can be installed in the stores to attract an audience, increase time spent by people in-store, infuse interactivity, high engagement, enhanced conversions, and customer experience.
Urban Decay is an American cosmetics company that is also known for the famous makeup brand for amazing social media marketing campaigns. For this Halloween, Urban Decay created a campaign around influencer marketing and user-generated content.
They built a website page specially dedicated to the Halloween Makeup Ideas where they posted the Halloween Makeup guide tutorials from key Instagram influencers.
The best part is that they have product listings long with these tutorials ao that people can buy the products for the look they want and more. Halloween like festivals is great occasions for growing your engagement and sales exponentially as people tend to spend more around the holiday season.
Tools like Taggbox deliver a solution where you can create such campaigns and collect user-generated content or influencers’ content from social platforms around a topic, trend, hashtag, or your brand into a single social feed.
You can then embed this social UGC feed into your website. It helps you gain exposure not only on social media but on your website as well.
Besides, you can also increase your website vibrancy, build trust & reliability through UGC, amplify user dwell time, engagement, and conversions. Making the social UGC feed shoppable can help you sell the products directly from the content, i.e. Shoppable Content.
Here’s an amazing example of how taggbox, as a social media aggregator can help you create an amazing Halloween-themed social wall and display it to your audiences.
Sno-isle, a public library system from the washington state of U.S. has embedded a Taggbox social wall on their official website where they are displaying user-generated content around Halloween with library events.
They have a customized hashtag #SnoIsleHalloween using which the users can share their Halloween posts on Instagram and Taggbox accumulates all the relevant UGC around this hashtag and displays it in the Sno-isle website social wall.
It is an excellent way to encourage and involve the users to be more engaged along with increased exposure, awareness, and interactivity.
Besides, Trick or treats, costumes, candies, or spooky pumpkins, another important attribute of Halloween is the prevalent Halloween festival events like Louisville Zoo Halloween Party, Festival of the Dead, West Hollywood carnival, or the Village Halloween parade.
These festivals reap in millions of people every year with live music, concerts, contests & rides, costumes, Food & recreation, etc. Marketers take this opportunity for their offline marketing activities to widen reach, exposure, and engagement.
With the presence of a vast audience, the festive mindset, and intention to spend more makes it the perfect opportunity to target people for marketing & promotions.
The Festive season doesn’t necessarily need to be about just selling more; instead; it should focus on creating valuable relationships, brand-user interactions, rewards, engagement, and more.
Similar to Social UGC Feed, you can create a social UGC wall for such events and showcase it at these festivals. The social media wall could have your promotional content or even better the user-generated content about your brand that can be displayed through a digital screen at these events.
The benefit is to gain brand exposure to a vast physically-present audience, increase event engagement by encouraging the user to share their event experiences and display it on these social walls.
Also, engagement is positively related to conversions that could benefit your business revenue, reputation, and a humanized image.
With these listed examples and marketing insights, it is evident that during the holiday season, the promotional opportunities are limitless that can immensely help in growing the business.
The focus should be on identifying the right idea, perfect marketing channels, and excellent execution of the campaign.
Your campaign should touch upon attributes like Halloweening your message, adding spooky engagement elements, delivering a realistic experience, audience involvement characteristics, and opportunities of user rewards.
Taggbox as a powerful social media aggregator is the perfect solution for creating such hashtag campaigns around festivals with end-to-end solutions from discovering & curating content, customizing the campaigns, designing, and promoting it at the diverse touchpoints like Website, Events, Digital Signage, public display, or emails.
Create amazing hashtag social wall for your marketing campaigns