With the evolution of “mallrat” culture in the 1990s, shopping malls modified into a meeting or gathering spot for youngsters on weekends. In addition, due to the legitimate needs, consumers are headed to the shopping malls and retail stores.
Then with the hit of recession in 2008, consumers began to search for the best deals available on the Internet rather than going to the malls.
Therefore, shopping malls and retail stores must find a way to stay relevant. And in today’s culture what’s more relevant than social media?
The Facebook Effect
Facebook is the market leader in social media with monthly active users of 2.6 billion. Facebook offers a variety of strategies to physical store locations to market their product or services.
With the use of this social media, shopping malls and retail stores plough money into their marketing budgets to augment the reach of the audience and spiking of diverse event announcements, guest engagement and promotions for traffic boosting.
The data collected by Facebook also provides shopping malls and retail stores to get a superior comprehension of what buyers are looking for from the brands. It is vital for shopping malls to recognize what type of retail blends with consumers.
Creating Instagrammable Moments
Instagram has grown out to be a solid user base over the last decade with more than 500 million active users. Sales and brand can be effectively promoted with the use of Facebook, while Instagram is more used for the experience promotions.
In 2020 the clients further ache for encounters and fight with the most extreme FOMO i.e. Fear of Missing Out. With the help of this social media platform, shopping malls and retail stores can paint the picture of a can’t-miss experience that is not reachable from the comfort of their couch.
What the Tweet?
To raise the foot traffic in shopping malls and retail stores, Twitter is likewise another powerful social media tool. With the support of Twitter, communities can easily get engaged with shopping malls and retail stores.
Using this tool you can easily get the intended customers to the physical store by talking about the trends and local events. Shopping malls and retail stores can easily acquire important and first-hand information on how to enhance the client experience and keep shoppers coming back for more to them.
In the last few years, social media have increased retail sales around the globe. Retailers and shopping malls have found out new ways, from paid partnerships to Pinterest posts, that increase customer’s participation in the online contest too.
If you want to bring the social media campaigns to the limelight, you need to increase your posts on social media platforms so that the customers can reach out to you all the time and through various mediums.
Malls are facing tough competition from cheap and easily available online retail shopping but still shopping all continue to hold on. In order to compete with online shopping, malls need to enhance their marketing technologies which will easily promote their online shopping experience.
Social media Signage could include anything and everything from a live social media dashboard which includes Twitter, Facebook, Instagram and any other channel where your customers can engage in a conversation.
- The Facebook Effect
- Creating Instagrammable Moments
- What the Tweet?
- 1. Attractive and subtle advertisements
- 2. Organize a hashtag contest and giveaways
- 3. Encourage shoppers to share the love for the shopping mall
- 4. Create a specialized hashtag during the festive season
- 5. Display user-generated content on the mall’s website
- 6. Build a community
- 7. Teach and help your customers
- 1. Economical
- 2. Variety of social media content
- 3. Encourage buyers
- 4. Real-time moderation
- Future Success with Social Media
How to Use Social Media for Shopping Malls and Retail Stores
Customers are no more interested in traditional marketing than they used to be. According to statistic estimates, an average consumer sees 5,000 ads per day.
Live social media displays have created a whole new scope of digital displays. It is also an effective shopping mall marketing strategy that will provide a vivid customizable manner, display sponsored content, engagement, and event information. Here are five great ways that shopping malls can take benefit of Social media wall.
1. Attractive and subtle advertisements
Traditional advertisements like hoardings and newspaper ads have become boring and less effective. Shoppers are more inclined towards online shopping as compared to purchasing from a mall. So, to make the advertisements interactive; create a social media wall and display all social media feeds on a digital screen or focussing on DOOH advertising is the best possible way to leverage digital media for marketing in 2019.
Boost your Retail store/ Shopping Mall Sale with Taggbox Social Wall
To promote your retail store and their products, you can also show promotional ads, offers, and discounts on that social media wall with your social feeds. Malls can also display the user-generated content through tweets and posts posted by shoppers. You can also involve your customers with your advertising through the use of hashtags, in what is called “Social Out Of Home” (SOOH).
It is a good shopping mall social media campaign and reaches the target audience that is Millennials or Gen-Z teens. To boost their sales and build brand awareness, brands and online retailers are advertising broadly on social media.
2. Organize a hashtag contest and giveaways
To increase your brand value among the customers, organize a hashtag contest at the Shopping mall. You can create a unique hashtag for your brand and shoppers can use that while posting posts on social media. For giveaway prizes you can create a live hashtag feed wall with a leaderboard, where you can display the social media posts of the mall visitors, the one visitor with the highest number of the social posts with the hashtag will win the contest. Retail owners can announce the winner’s name through a tweet or social post on the same social media wall. A giant social media wall integrated with your in-store marketing campaign will build excitement among shoppers and it will also encourage them to post about your brand on social media.
3. Encourage shoppers to share the love for the shopping mall
Set up a digital signage in the mall and run a social media wall on that digital screen to increase the social media engagement. Create a dedicated hashtag for your shopping mall and encourage the shoppers to share their love and shopping experience for the mall by posting hashtag posts and making small videos of themselves.
When visitors will see other customer’s photos on a big screen then it will inspire them to post on social media about the mall with your dedicated hashtag. In results, it will generate more user-generated content for your shopping mall and help you to build and spread trust between people.
4. Create a specialized hashtag during the festive season
During the festive season or special occasion such as Easter, Halloween, Christmas, Summer you can launch a specialized hashtag, for example, #SummerSurprizes and encourage the customers to share their pictures on social media with that hashtag. Display those responses of the audience on social media wall to engage the customers more to make share it on social media. Launching a specialized hashtag on a festive occasion will encourage the shoppers to shop more and share it on social media platforms.
5. Display user-generated content on the mall’s website
It requires an effort to maintain a website for the mall which has an online presence. You need to update the website for your customers for that they can keep a track of the activities. The website requires new content to give an impact that the mall exists.
If the malls are organizing physical social media walls in the malls for displays then the user-generated content can be used for the official website too.
If you embed social media posts on your website, it will allow the website visitors to explore your all social media posts at one place which will help the shoppers to see more social media posts about the store. The stores can also link their specific media channels so that users can visit the special events page.
6. Build a community
A brand requires a community of loyal supporters without which it cannot be given shape. Apart from cult brands like Apple that hold their devoted base of the following. In addition, a retail company like Nordstorm has grown their base of followers.
Look at the instance of Lululemon – retailer yoga pants and yoga wear, which was founded in 1998. Around the world, it has grown over 460 stores plus an active online store. Its main focus is not just on products however also on building a community of yoga and pilates loving ladies.
To host the classes at its stores, Lululemon teams up with yoga educators and fitness professionals. It motivated all its clients to use the hashtag #TheSweatLife in their posts and reap user-generated content on their Instagram account.
7. Teach and help your customers
Retailers can help customers to solve their problems or improve their quality of life in the related domain. It can be anything like cleaning better if you sell household detergents or cook better if you sell kitchen appliances.
Best Buy is an American multinational consumer electronics retailer. The best thing about Best Buy is its astounding YouTube channel, which incorporates videos that can guide consumers to solve a wide range of household electronics issues from setting up their Smart TV, fixing their WiFi to using an air fryer.
Benefits of a Social Media Displays at Retail Store
Gone are those days when the availing benefit was directly related to investing a huge amount of money. Now, you can promote your retail store online on social media without investing a single penny, and increasing customers as well as sales. You can set up a social media display, and display the user-generated content fetched from the social media platform. You can also organize a contest and showcase special offers to encourage the customers to post their pictures online via your hashtag.
2. Variety of social media content
These days you can update everything on social media within minutes, and you can fetch the user-generated content via a hashtag to display on a social wall. User-generated content will increase the sales as well as customers too. The content acquired from the social media platform will give sizeable visual content for your brand. You can also embed the fetched content on your retail store’s website to increase the website traffic.
3. Encourage buyers
Showing social media posts on digital signage can increase the purchasing power of the customers and enhance your in-store marketing campaigns. The social wall builds trust among customers and influences them to purchase more after seeing posts about different items shared by other customers on social media platforms. After all, shopping is the favorite past time activity for most of us.
4. Real-time moderation
The social media wall provides real-time moderation, where you can control all the posts of various social media platforms and display only valuable tweets to the customers. Taggbox smart curation allows you to filter and remove all bad content within minutes.
These are the 5 best ways you can use a social media wall at the shopping mall and retail stores. If you are looking for a social wall solution then you can try Taggbox Display that allows you to collect all live social media feeds and displays them anywhere such as website, digital signage, projectors, Tv screens etc. It is available at affordable prices.
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Future Success with Social Media
The competition of retail stores and traditional shopping malls is with eCommerce, which means they require to stay pertinent. Thus to drive the foot traffic and enhance sales, marketing professionals are investing their time and money into online social platforms.
Going ahead, shopping malls and retail brands can enhance overall brand perception, curating content to imply that they are places where individuals want to experience brands not just shop. Thus make use of the best shopping mall social media campaign and make your brand rise high.