Do you have a favorite cafe that goes beyond great coffee, providing a cozy ambiance where you feel relaxed? And you keep suggesting people to go there? Well, you’re not just their customer but their engaged customer! Discover more customer engagement examples in our blog. An engaged customer is one who lives an experience through your […]
13 minute read
Building a solid brand community has become an essential aspect of successful marketing strategies in today’s day and age. Not only does it foster brand loyalty and advocacy, but it also creates a sense of belonging and connection among customers. In this collective guide, we will delve into the importance of communities, explore practical strategies […]
9 minute read
Instagram continues to impress us with its innovative features. After the tremendous success of Instagram Reels, Mark Zuckerberg unveiled the next big thing for Instagram in 2024: Instagram Broadcast Channels. Instagram Channels offer creators a fresh and exciting way to forge stronger bonds with their audience as a part of Instagram influencer updates. With this […]
7 minute read
There has been a paradigm shift in the social media landscape from a social-based model to a content-based model. Audiences these days crave content that relates to and touches them. They seek content that is around their interests. The rise of TikTok is the best example to demonstrate this. Gen Z loves content that interests […]
8 minute read
Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach. As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals […]
9 minute read
On 5th August 2020, Instagram introduced the world to Reels – “A new way to create and discover short, entertaining videos on Instagram.” Since then, the hottest new content format has changed how social media users create and consume content. The impact of Instagram Reels is such that everyone wants to put on their best […]
11 minute read
As Andrew Davis said — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” The quote perfectly explains why content is so crucial in today’s age where the consumers do not entertain promotional valueless content; instead, they are looking for value-driven purposeful content. In today’s blog post we will be focusing on such content marketing trends for […]
12 minute read
Are you looking to aggregate users’ content from multiple social media platforms? With so many social media platforms in the market. Brands are actively working to gather diverse social media content from all over the internet, from Instagram to Pinterest. But to utilize this content best, the brand must leverage it beyond social media. And […]
13 minute read
When a friend recommends an eatery, you mentally add it to your wishlist. Or, when you are on a hunt for a new mobile phone, you might ask your close circles for recommendations. Passing on tips and recommendations has been the age-old practice that still holds a lot of prominence. Customers look up to knowing […]
8 minute read
