To start with, Instagram is the most popular destination for brands & marketers for social marketing & user engagetaggment. As it is a visually-engaging globally-popular platform among billions of people.
As visual content is more engaging, exciting, and expressive to users. Brands have used Instagram for sharing brand-generated images & videos to allure users.
As alluring & engaging these branded visual content can be, but it does not help a brand to showcase its humanized attributes, authenticity, reliability, and trustworthiness.
This is why brands have been lately leveraging user-generated content reposting on Instagram as the words of customers about a brand are always more trustworthy than the brand itself.
So, what is Instagram UGC reposting & what are its legal implications, and how can you repost Instagram UGC legally.
What Is Instagram UGC Reposting?
Instagram is an important platform for marketers and a hub of user-generated content which again is a key element for marketers and brands.
So, to leverage Instagram UGC for marketing, brands can curate the valuable content and repost it as their marketing content. This is what we call Instagram UGC reposting.
Brands like National Geographic, River Island, GoPro, IKEA, Samsung, etc. have been reposting user-generated content for a long time now.
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Photo by @michaelchristopherbrown Light filters through clouds above the Stronghold District of Badlands National Park, located in South Dakota. Co-managed by the National Park Service and the Oglala Lakota Tribe, this 133,300-acre (54,000 ha) area is home to the earliest plains hunters, the Paleo-Indians, as well as the present-day Lakota Nation. For 11,000 years Native Americans have used this area as their hunting grounds. Follow @michaelchristopherbrown for more stories from around the world.
The process is simple where users share content relevant to or about brands using branded hashtags or mentions. Brands then curate this content and repost this content on their Instagram profile along with crediting the content creator.
Instagram’s Conditions For Reposting UGC
Given all benefits and everything, there are some rules to use content created by other users or creators. Similarly, Instagram has listed the reposting on Instagram rules which guides on how to rightfully repost someone else’s content.
It isn’t clearly a violation of any law or regulations on Instagram but that does not mean that you can use anyone’s content without their permission.
Instagram’s terms of service states about account owners being responsible for the content they share and “collecting information from others’ accounts without their permission.”
Even if it does not clearly define the boundaries to use users’ content, it is your responsibility as a brand to legally repost Instagram UGC to stay away from any legal trouble.
So, here are some best practices and rules to rightfully and legally repost Instagram user-generated content.
5 Reposting On Instagram Rules
1. Define What Content To Repost & Educate Team
The first learning begins internally where you should first create an outline of what content you will be reposting on Instagram. As there are many options to choose content from on Instagram.
It could be from your brand hashtag, mentions, tagging, or generally relevant content. Also, you should educate your team that looks after your Instagram profile to always stay within the legal boundaries.
These boundaries could include sharing socially-acceptable content, not reposting profane content, and many more rules that we have listed further.
2. Curate Content From Diverse Sources
Not really a rule but a best practice that will save you a lot of time & resources. Primarily you should focus on curating relevant user-generated content from Instagram.
Once you curate content, you will better be able to filter the best and most valuable content. As you funnel down to the UGC you want to repost then it will become easier for you to proceed with legal reposting steps.
3. Ask For Permission From Users
It is the most important rule for reposting user-generated content. If you don’t have users’ consent or permission to repost their content then you should not repost UGC.
Taking permission is easier than it sounds, where you have different ways to do so. The most common way is to directly message the user and take explicit permission to repost their content.
Then comes the most secure and perfect way to take users’ permission i.e. using user-generated content rights management.
Once you take permission from the users then it will become easier for you to legally repost on Instagram without any hassle or implication.
4. Implied Permission With Brand Hashtag
Many brands have their own Instagram hashtag and it is the perfect platform to make use of hashtags to get permission from the users to use their content.
Ask your users to submit their valuable user-generated content using the brand hashtags and mention that the content will be reposted on your profile if selected.
This is an implied form of taking permission from the users as the user is aware that if they use the hashtag they the content might be reposted by the brand (as stated).
5. Follow Finance’s “Credit The Giver” Rule
Even if you have taken all the permission be it implied or explicit, you must credit the content owner which you are reposting. This has different advantages for your brand.
Firstly, it helps you secure yourself with an extra layer of protection as you are crediting the original source of content.
The added advantage is that you as a brand are acknowledging the users and giving a shoutout that will help them to get exposure and showcase their ideas.
For brands, this helps in building a diverse brand community with a loyal following and consistent & enhanced user engagement with brand campaigns and social posts.
Giving credit is easy with Instagram as you can tag users easily. Also, you can mention them in the post captions as well.
What About Reposting On Instagram Stories?
Reposting on Instagram stories is almost similar to what we have mentioned above. You can follow most of these rules to legally repost Instagram UGC.
You should ask for permission to share UGC in stories, tag the users, share the brand hashtag, etc. The key part here though is that you should focus on sharing the original content post instead of reshaping or repurposing it.
Repost UGC Legally With Taggbox UGC Rights Management
Taggbox a best UGC platform offers complete and legal solutions to collect, curate, and repost Instagram UGC for brands.
With Taggbox – UGC rights management, you can collect and curate content from Instagram using hashtags & mentions. Then you can generate personalized “rights requests” for the users and send it to them for their approval.
Users can approve your “rights request” with just a click and then you can freely repurpose that content for not just reposting but to create marketing campaigns, Ad campaigns, and other commercial purposes (Depending on the rights T&C).
What all you can do with Taggbox UGC rights management:
- Curate UGC from social media
- Create Rights Request
- Upload you Terms & conditions agreement
- Write a personalized message or use a custom template
- Send it directly to the user for approval
- Get rights as quickly as it is approved
- Download the approved content
Get UGC Rights From Instagram With Taggbox-Rights Management
Turn Your Users Into Brand Advocates With Content Rights
Why Brands Must Repost UGC On Instagram?
There are several benefits for users and brands especially if they legally repost user-generated content.
1. Build Trust & Credibility
User-generated content is the most realistic, authentic, and trustworthy form of information about your brand and its products/services. So, sharing it on your profile will help you build brand trust & credibility.
2. Showcase & Grow Brand Community
Reposting UGC will help you showcase your brand’s loyal and valuable brand community that talks highly about your brand. This will have a great influence on your new audience.
Also, it will help you to grow your existing community as the other users will also be interested in featuring on your brand’s Instagram leading into the expansion of your brand community.
3. Grow Brand Reach & Awareness Through WOM
The key advantage brand mentions in UGC is that it helps you expand your brand reach to a more diverse and greater audience through the word of mouth marketing by the customers.
In this organic marketing concept, the users generate a positive mindset towards the brand. Also, over 90% of the users trust recommendations from other customers or family/friends.
4. More Engagement With Users
Engagement is crucial for brands on social media as it helps the users to better understand the brand, its identity, and its brand personality. This helps them make favorable decisions for conversions & loyalty.
So, creating, sharing, and reposting user-generated content creates an ecosystem of continuous engagement among the brand and its consumers that bring positive results.
Empower Your Instagram Marketing With UGC
Now that you have explored the different dimensions of user-generated content and how to legally repost on Instagram, it’s time to expand your UGC marketing across different channels with User-generated content rights management solutions.