Influencers are around us every day- an industry leader on LinkedIn, a talented content creator on Instagram, your peer telling you about a product, or an associate vouching for a tool they absolutely love. Before the internet broke, marketers didn’t have a lot of ways through which they could reach out to the masses, except […]
9 minute read
User-Generated Content (UGC) and the holiday season go hand in hand just like witches and their broomsticks. This time of the year, people go crazy with their spending. They go on shopping sprees and purchase gifts for their loved ones. This is the time of the year when brands get their festive content in action […]
9 minute read
Over 98% of schools use social media across campuses to enhance the student journey. The students are the Gen-Z and millennials, and their native language is social media, as that’s where they express themselves. While students, alumni, and faculty are constantly creating social content, higher education marketers have identified a new strategy to redirect this […]
9 minute read
Events are incomplete without audience engagement. You want your audience to actively participate throughout the event, as that’s the indicator of how successful your event is. Especially in virtual and hybrid events when there are lesser one-on-one interactions. Another indicator of event success is the amount of user generated content it manages to produce. When […]
10 minute read
The digital landscape is perpetually advancing. In the last couple of decades, it has moved places with multiple channels opening up and making a thud. But, email marketing still remains one of the most potent channels for marketers across industries. According to statistics, 9 out of 10 marketers use email marketing to distribute content organically. […]
9 minute read
Many brands like to believe that it is the era of social media, so it should be their focal. That’s where they are mistaken and miss out on so many other possibilities. Possibilities like email marketing: 72% of customers prefer email as their main channel for business communication. Email marketing is not something that has unfolded […]
6 minute read
In the last decade, visual content has exploded, unlike at any other time in history. The power of visuals in storytelling is undeniable. In fact, today’s consumers crave visually engaging experiences so much that brands are constantly battling against providing for this ever-increasing visual appetite. User-generated content is helping brands sell more, as it is […]
15 minute read
Did you know your employees have 10 times more followers on social media than you? Supposing that this fact rang a bell in your ears, it is now time to leverage and optimize the potential that your employees’ social media presence hold in generating greater business for you by targeting exponential reach. Integrating Employee-generated Content(EGC) […]
13 minute read
Did you know? It takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. Although digital media has become a visual hub and website owners brainstorm over how to captivate the visitors, it is the content that drives engagement, conversions, and sales on the website. […]
12 minute read
