About the Role :
We are looking for a dynamic Off-Page SEO Executive with 1-2 years of experience to strengthen our digital marketing team. The ideal candidate should have hands-on experience in link-building, content outreach, digital PR, and off-page SEO strategies to enhance website authority, traffic, and organic rankings.
This role requires a results-driven individual who can build high-quality backlinks, execute white-hat SEO strategies, and stay updated with the latest SEO trends and Google algorithm updates.
Key Responsibilities :
🔹 Link Building: Develop and execute high-quality backlink strategies using guest posting, broken link building, digital PR, and other white-hat techniques.
🔹 Outreach & Relationship Building: Connect with bloggers, publishers, and industry influencers for guest posts and content collaborations.
🔹 Competitor Analysis: Research competitors’ backlink profiles and identify link-building opportunities.
🔹 Content Promotion: Distribute and promote content on external platforms to gain high-authority mentions and links.
🔹 Local SEO: Optimize Google My Business (GMB) listings, local citations, and local directories for improved local search rankings.
🔹 Social Signals & Brand Mentions: Monitor and leverage brand mentions, social sharing, and unlinked citations for SEO benefits.
🔹 Technical SEO Support: Work with the SEO team to improve domain authority (DA), page authority (PA), and spam score by conducting backlink audits and using Google’s Disavow Tool when needed.
🔹 Analytics & Reporting: Track and report SEO performance metrics using Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
Key Requirements :
🔹 Experience: 1-2 years of hands-on experience in Off-Page SEO.
🔹 SEO Tools Expertise: Knowledge of tools like Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
🔹 Link Building Skills: Experience in guest posting, blogger outreach, HARO (Help a Reporter Out), and niche directories.
🔹 Content Marketing Knowledge: Understanding of how content and backlinks work together for SEO.
🔹 Social Media & PR Outreach: Ability to leverage social signals and digital PR for SEO.
🔹 Analytical Mindset: Ability to track and measure the impact of link-building efforts.
🔹 Updated with SEO Trends: Familiarity with the latest Google updates (e.g., Helpful Content, SpamBrain, and Link Spam updates)