Social Media Moderation: Types, Tools and Benefits
Social media, the platform to communicate with modern-day audiences, is not a personal advertising channel but a marketplace for all online marketers. It is a widely accessible platform for business promotions and commercial activities.
In this marketplace, people are free to share their views, experiences, feedback, and their emotions for the brands. On these social networking channels, users upload any type of content that can be easily viewed by their followers.
With this freedom to post content of their choice, these networking channels have now become the hub of inappropriate, abusive, and filthy content. To avoid this misuse of social media channels, brands have adopted the technique of social media moderation to filter out the irrelevant and offensive content.
Let us traverse through this blog to delve deeper into the knowledge of social media moderation, its importance, and social media moderation tools that help you moderate the content effectively and efficiently.
Social Media Moderation- Definition
Social media moderation is the process of managing and administering the activities that are performed in social media communities. In simple words, moderating the user-generated content on social channels like Facebook, Instagram, Twitter, etc, while adhering to rules and regulations is known as social media moderation.
This means explicitly that online communities should have basic rules and guidelines for the restrictions on posting inadmissible and inappropriate content on social media. Specific social media moderators are assigned to maintain the brand’s aesthetics with a dignified brand image to review these guidelines.
Types Of Social Media Moderation
In simple terms, moderation is staying within limits, which is neither too excessive nor too insignificant. There are 6 types of moderation that should be considered by a moderator when deciding the regulations to keep some sense of integrity within the online community.
It provides control of the content that ends up being displayed on the social channels. The content is first submitted by the user to be reviewed by the moderator, determining whether the content is appropriate and safe for the viewers online.
It ensures that the content to be displayed to the visual community is not undesirable and inadmissible and does not damage the brand’s image.
A better alternative to pre-moderation allows users to upload their content in real-time without waiting for their submissions to get the moderator’s approval.
Instead, this replicates the queue to the moderator’s list after the content is posted, filtering out the violating and inappropriate content from the viewer’s page.
3. Reactive Moderation
While giving users the right to report inappropriate content, this type of moderation involves social media users’ participation in flagging up the content they deem to be undesirable or abusive. It acts as the safety net to the pre and post-moderation techniques.
It includes a “report button” along with each piece of user-generated content, which will post an alert to the moderator team if clicked. The team then reviews the content and removes it if deemed necessary.
4. Distributed Moderation
It employs the members of the online community to review and vote amongst themselves to determine whether the content is in line with the rules and regulations.
5. Automated Moderation
It deploys various UGC tools to moderate UGC and use the set of applied rules to accept or reject the content submission.
It includes tools that are equipped with an automatic conversational pattern that either rejects or changes the abusive content to display the quality content.
6. User-Only Moderation
This type of moderation relies on users to filter out inappropriate and irrelevant content. It automatically hides the post if it is reported several times. This is a cost-effective way of moderation of the brands as it utilizes the viewer’s concern about the displayed content. At the same time, it relies on users filtering their thoughts before writing posts on social media. For instance, if you’re managing a divorced couples group, you should instruct them to use social media well instead of causing flare-ups.
Taking into consideration these various types of social media moderation, brands employ certain social media moderator tools to make the process more effective.
What Is A Social Media Moderator Tool?
A social media moderator is a tool that manages the activities that are performed in the online community of social media. The primary task of the tool is to regulate and moderate the user-generated content posted by the users on social media. This tool is responsible for handling the content that is uploaded online, using certain rules and guidelines.
Here are some tips to choose a perfect moderator tool for your brand.
A good moderator tool should focus on-
- Content moderation (any type of content such as images, videos, blogs, reviews, testimonials, etc.)
- Profanity filter
- Profile moderation
- Social media moderation
With all these features included, Taggbox is a perfect social media moderator choice for the brands. Let’s see how.
Taggbox – The Ultimate Aggregator Tool With Social Media Moderation Feature
Taggbox is an amazing aggregator tool with an impressive and ideal social media moderation panel. This panel is useful while using Hashtag connections, tagged posts, and other public networks.
Here is the guide on how to use this moderation panel to display quality content and improve your website’s performance.
Taggbox provides you with two options of moderation.
To opt for manual moderation, you need to select the checkbox that says, “Manually approve posts before making them public”. Once you have selected this box, you can moderate your content according to your targeted audience.
Moreover, deselecting the box disables your moderation for the new connection. It means all your new posts/content will automatically get approved and will be displayed on public displays/websites.
But, it’s always better to choose manual moderation to maintain the content quality.
Using this option, you can manage your feed in the moderation panel.
This panel displays three option-
- All posts (contains both public and private posts)
- Public posts
- Private posts
This panel allows you to make your post public or private according to your content quality and market sphere.
Also, it allows you to edit the post, delete it permanently, edit CTA, block any user on the social platform, highlight the post, and pin it to the top.
Using the Taggbox moderation panel, you can use all these options to make your feed look genuine and authentic and will increase the reliability of your website.
Since we have the best moderator in our box, let us know about the benefits of using this tool to moderate the content.
The Significance Of Social Media Moderation
Social media is ideal for expanding your market space and attracting potential customers. But customer comments and reviews are crucial in building your brand’s image. And here comes to rescue the social media moderation technique. It manages the quality of the content and displays the most relevant content.
Here are a few reasons why moderating your content on social media is essential.
1. Increased website traffic with social media widget
Social media is the hub of engaging and compelling user-generated content. By displaying this content on the website, brands can increase its website’s vibrancy and can showcase the authenticity of the brand.
When an enormous amount of followers reach your brand on social media, there is a higher risk of getting into awkward controversies, which is an unwanted piece of content for the brand.
A negative buzz around your brand can easily ruin your brand’s reputation. Using social media moderation, brands can filter out these hostile and abusive posts before embedding it on a website.
Thus by aggregating this virtually toxic free content on a website, brands can increase the audience engagement and their interaction with the website.
2. Filter content for UGC rights management
Brands need to acquire content rights from its creator to reuse and repurpose it for better user engagement. The primary step to ask for permission is to determine the content that you want to reuse. And, here comes the role of social media moderation.
Using Taggbox, brands can filter the content from a single user or an influencer and ask them for the rights to use the content on a website or for promotional activities, in a simple way to stay free from any legal glitch.
3. Audience engagement with moderated social walls
By moderating the content, brands can filter out the inappropriate content that gives the negative impression of the brand on social media. This filtration of content provides the brand with good quality content to display the dignified brand image.
Furthermore, this moderated feed can be displayed on digital screens during the events social media wall to boost the audience with vivacious and enthusiastic spirits.
4. Improved sales with digital signages
User-generated content helps the brands to get the drift of customer’s reviews and feedback towards the product. And by moderating the content, you can interact with the potential customers and offer them attractive offers.
When this user generated content is displayed in retail stores, hotel lobbies, office receptions, restaurants, shopping malls, etc, it showcases the authenticity of the brand and adds to the reliability and credibility of the brand.
Brands can display this UGC on digital screens using Digital signages and build a strong and trustworthy relation with its users. This will help the brands to drive conversion rates and improve sales.
5. Accelerate social shopping with quality content
A good quality user-generated content is the best way to exhibit your brand’s products and services. Using this filtered content to enrich the customers’ social shopping experience is the key to boost sales and generate revenue.
Brands can turn this moderated content into shoppable content to trigger potential customers’ emotions and influence their purchase decisions.
Wrapping it up
With the freedom of speech on social media, people misuse the platform by posting filthy and obscene content. To stay away from such offensive content, Social media moderation has become a basic necessity for all brands that leverage social media for promotions and other activities.
To make the content look more professional and relevant, brands should filter out the offensive and inappropriate content using social media moderators.
This will help the brands to improve their online reputation and enhance their website performance.