How Warner Bros used Taggbox to Drive UGC for Mortal Kombat 11 Game

Case Study
3 min read

Warner Bros

Well, Warner Bros needs no introduction. It is a media company, fully integrated, broad based Studio which is home to one of the most successful brands in the world and is a forerunner in entertainment industry.

About Mortal Kombat 11

Mortal Kombat

Mortal Kombat 11 is the latest version of the popular award winning series of fighter games – Mortal Kombat, providing a more personalized and deeper experience with all new Custom Character Variation system which gives the players the power to customize their characters.

The ReLaunch – #MKKOLLECTIVE

Warner Bros Interactive Entertainment announced the relaunch of MK Kollective, a digital hub for it’s fans, creators and community members to showcase original and innovative content related to Mortal Kombat franchise.

Mortal Kombat 11 Players

You would think that a highly reputed firm like Warner Bros with an enthusiastic fan base would acquire an automatic success. But there was still a challenge! To find a platform with the ability to maximize UGC, drive user engagement and bridge the gap between the digital world and the real world.

And Here Taggbox Came Into Play

Warner Bros searched for a solution to promote and drive more user engagement to their hashtag campaign #MMKOLLECTIVE.

Well, Taggbox was the answer to all their questions.

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Taggbox enabled them to drive and showcase user engagement to their hashtag campaign #MKKOLLECTIVE. People were compelled to contribute UGC to the campaign and get featured on the attractive social wall on the website.

Mortal-Kombat-Social-Wall website

How They Used Taggbox

Warner Bros embedded Taggbox social wall on the website of Mortal Kombat 11. They used Taggbox to display two social walls each on a different dedicated page – MKKOLLECTIVE and Community.

Mortal Kombat social media wall website

#MKKOLLECTIVE page was solely dedicated for displaying User Generated Content extracted from various social media platforms like Instagram and Twitter. Players and fans of the game were encouraged to be a part of the campaign by sharing  their creations using the hashtag #MKKollective.

The social wall on the page became a platform dedicated to showcase the talent of innovative artists and creators. Also, the players used it as a platform to show their achievements in the game. The campaign shooted new heights of user engagement.

MK Mortal Kombat 11 Community feeds

Another social wall on Community page was used to create a community of fans and players of the game. Here, social feeds were extracted from Youtube, Facebook, Twitter and Instagram. This platform was used to display branded content to the community. The members of the community were regularly informed about the new features and updates of the game.

Taggbox For More

Having associated with Warner Bros and providing them our services has been a matter of pride for us. But it is just one of our successful associations with reputed brands. Taggbox has time and again proved it’s effectiveness as a social wall for events, digital signage at restaurants and retail outlets, hotels and successful e-commerce websites.

A social wall is a simple yet effective way to bridge gaps between your marketing strategy and your users. So, what’s holding you back. Partner with us today to showcase user-generated content at your next event or on your website and drive user engagement to a new height.

Let’s Display Your Earned UGC and Drive User Engagement

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